A sales funnel is a system for turning regular people into raving fans that will buy your product.
What does it look like? It is not always easy to see. You need to be familiar with the subject if you want to see it.
Think of the awareness stage as the point where people first hear about your business or product. This usually happens when:
The bottom line is that awareness happens when you get your stuff in front of people in places where they hang out.
Once people become aware of your business, they have the option to express interest. That might mean:
Once someone enters the Interest stage, your #1 goal should be to capture that interest by getting them to sign up for your email list.
That way, you have the ability to contact them in the future and continue nudging them through your funnel.
In Stage 3, your goal is to present interested prospects with a compelling offer that makes them decide whether they will become a customer or not.
Basically, this is your sales process, and there are tons of different ways to get here. You might:
The Action stage happens once someone decides to purchase your product.
Think of it as the purchasing experience—the checkout page, ordering process, shopping cart, booking form, etc.
In each sales funnel stage, you should have two goals:
Not sure what your sales funnel looks like? Ask these questions:
Knowing these details will give you all the information you need to clearly see the shape of your business’ funnel—uncover problem spots and discover opportunities for where you need to invest your time and effort.