Most marketers don’t give a second thought to their email confirmation page.
It doesn’t serve a purpose other than letting the subscriber know that they need to confirm their email address.
When your visitor comes to this page, you have their undivided full attention and they are ready to listen to you. The experience is still fresh.
If you are smart, you will use this opportunity for your advantage.
In addition to the confirmation message you should include a clear Call-To-Action, whether it be to check out a low-ticket offer, follow you on social media or to check out your reference library… or to simply just build more excitement and expectations.
Doing this will also help overcome the few minutes it may take your welcome email to arrive.
If you send emails, I am certain you will have a percentage where people don’t open your verification email.
There are a few possible reasons:
What you can do in this case is to verify if the email address is valid with this email checker. The free plan lets you check 5 emails per hour.
It may say that the email is in order, or it may say that the server is taking too long to respond.
If the email you correct, you can try sending a friendly reminder like this, and this can actually save you lots of subscribers:
I have received a request from you to subscribe to the “Turn your blog into a business” email course, but seems like you didn’t confirm your subscription. (The email wasn’t opened.)
Could you take a minute and let me know what the issue is?
Did the email end up in the spam folder or did you change your mind?
Either way is fine, I am not forcing anyone to receive my emails.
I would really appreciate your honest feedback, it would help me a lot.
In case you didn’t receive it, here’s your free ____ download link:
I greatly appreciate your time.
You may wonder if you should use single opt-in instead, where the subscriber doesn’t need to confirm the email address.
The downside is, your enemies or bots may feed your opt-in forms with fake or “spam trap” email addresses that email providers use to detect spam senders. This could destroy your future email delivery rate.
One important thing about welcome emails is that they have very high open and click rates, because your website is still fresh in the subscriber’s mind.
Actually, reviewing several subscribers, there was a percentage that ONLY opened the welcome email and then became inactive.
Therefore in this case open rates are the wrong metrics to measure. Rather, you need to grab this opportunity to steer your subscribers into the desired direction.
The real purpose of the welcome email is to make a lasting first impression and move subscribers through your onboarding process.
The next step, depending on your software, blog, store, etc. could be encouraging users to complete their profile, download something, read your docs or something else entirely. Whatever that step is, it must deliver value.
With an automated Welcome Series. It is an automated series of emails that you only need to write once and allows you to increase engagement and build trust with your new subscriber.
The best part is that you set up your Welcome Series once, and it works for you indefinitely. The experience is the same for your first email contact or your thousandth.
Having readers on your email list reply to your emails is just as powerful as them adding your email address to their contact list. When an email service provider like Gmail sees multiple emails being exchanged between two people, they treat that as a real conversation and give you a better chance at having your future emails land in your reader’s inbox.
Start with what you need to say, and then determine how many emails it’ll take to say it.
If someone is new to your email list, what do they need to know about your brand?
If you sell a product or service, it might be this:
Set the number and schedule of your welcome emails.
It shouldn’t be an endless series. Think of it as a small email course.
The messages you outlined earlier will be the key factor in constructing them.
Make sure your emails are personal, exciting and interesting.
Once you are done with your Welcome emails, you can start sending your main campaign.
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