A landing page, also known as a “lead capture page“, is a web page that visitors “land” on, in response to clicking on a search result or an online advertisement.
WordPress doesn’t naturally have such a function and it is fairly difficult to build landing pages in it, unless you have a paid plugin, such as Thrive Architect, which can be used for building Landing Pages with Thrive Themes or any other theme.
The other problem bloggers face is that they don’t have the design skills or “talent” to compose such a page.
Even if they do, the probability is that the landing page they built won’t be optimized for conversions, which is the main point of landing pages – to convert casual visitors into subscribers.
Because, if correctly built, they increase your conversion rates.
The main reason for this is that targeted promotion or product specific landing pages are focused on a single objective that matches the intent of the ad that your visitors clicked on to reach your page.
A landing page is a page that only has one goal.
There are no distractions on that page.
No links to other pages.
The only thing a visitor can do on that page is take the action for which the page was designed or leave.
Such examples are signing up to a mailing list or a webinar, download a PDF, buy a product, etc.
If you would like to build a lead generation page, manually, you would have to add a title, some bullet points, an image.
And you would have to copy paste the HTML code for an opt-in form from your email marketing service.
Chances are the results won’t be that pretty.
You can also pay a developer to create this page template for you.
However what if you need a page with a different style next time?
Are you going to pay him again?
Alternately you can use a plugin to build a landing page.
Fortunately the Thrive Architect plugin makes this a breeze.
You can take a look at all the available landing page templates, pick from the over 230 templates and all you need to do is change the the text and the colors, then press “Publish”.
The procedure to create a landing page with Thrive Themes is the following:
Note: Thrive landing pages and opt-in forms are fully GDPR compliant.
The philosophy is rapid implementation – to be able to create high quality pages with the minimum effort.
On most of these pages, there’s little more than a few lines of text and one call to action.
You can edit these pages with your own copy and your brand colors in minutes and rapidly publish them for your next opt-in page, live webinar or even for selling a product.
An important aspect of this rapid customization approach is that they don’t rely on graphics or images that would require any custom design work or any editing with a tool like Photoshop.
The templates restrict you at all from building your own desired page if you want to.
If you don’t want a section, you can delete it.
You can also add infinitely customizable buttons, images, backgrounds, testimonials, countdown timers and lead generation forms that integrate with your favorite email marketing tools. Click to tweet, Google Maps, social shares, star ratings, videos, guarantee boxes are some other elements you can add.
These days, most websites get more than half their visitors from phones and other mobile devices.
Every template in Thrive Architect and everything you build with this plugin is mobile responsive, out of the box.
In most cases, if you just create your page and don’t worry about it, the result will look good on mobile phones and tablets as well.
However, we know you want more control than that. And if you’re building complex and unique layouts, you want to be able to ensure the best possible experience, regardless of screen size.
You can instantly preview your page on different screen sizes. No page reloads needed, just click on the Mobile or the Tablet icons.
If you want, you can even tweak the layout and position of elements to appear differently on different screen sizes.
As an example, here are the Mini Squeeze 2 page templates.
And here’s another lead generation page from a different set.
And a video tour of the Bright lead generation page set:
Of course your home page is a special kind of landing page.
Creating a home page for your blog is similarly easy – you just take the template and change the text.
That’s exactly how I built the home page for FunnelXpert, and at that time I was a complete beginner.
Thrive Landing Pages is now a part of Thrive Architect.
Thrive Architect and LeadPages do many of the same things, but at their core, they are different.
LeadPages is a hosted solution on someone else’s platform, which makes it very expensive.
Thrive Architect is a WordPress plugin hosted on your own blog.
You can use LeadPages without having to build a website. On the other hand, Thrive Architect will only work if you have a self-hosted website running WordPress.
These two products are beginner level products and if you’re interested in them, you’re probably building an online business.
As a beginner, a larger decision factor is price, especially if the products are similar feature-wise. For a buyer trying to cut down on his budget, Thrive Architect is clearly a better choice.
Thrive Architect also makes it possible to export and import landing pages from one WordPress blog to another.