Email is something we all use in sales funnel marketing. But here is something interesting when it comes to marketing emails…
Neil Pate wrote that he is in a group with a bit over 109 email marketers across different industries in different parts of the world.
And can you guess what they are all noticing?
Open rates are staying roughly the same but click rates are going down.
So far as a group they have seen click rates drop by 9.4% in 2019.
That’s crazy considering as a group they have over 146 million email addresses.
Now does this mean email is dead?
Of course not!!!
Email is still the best sales channel and is here to stay and will be here for a very long time.
Spam is at an all-time high. Fighting against spam also means that it’s difficult to stay in the in-box even for legitimate businesses. Whether your email gets delivered to the spam folder may have little to do with your email content and more with technicalities.
Let’s say you want to promote your online course. Avoiding your emails going to junk folder is one of the most complicated parts of email marketing. There are 3 different factors you need to take care if you want to avoid spam filters.
If you just recently started your blog/online business, cutting your costs is vital. Free-tier email automation tools are a great way to save money, but only if you get the needed functionality.
Most website owners, blog owners, internet marketers get lead magnets wrong and end up with no email list sign-ups as a result.
They have a graveyard of opt-in freebies that failed miserably. Done correctly, you could have 40 percent of your visitors subscribe to your email list and sales funnel. E-books as lead magnets don’t work best any more.
A Lead Magnet is an irresistible bribe offering a specific value to a prospect in exchange for their contact information.
The emphasis is on irresistible. Your lead magnet should be so hot that it is almost impossible to say no to it.
The goal of the lead magnet is to maximize the number of targeted leads you are getting for an offer.
There is not much point in asking your visitors for their email address if you don’t have a strategy to do something useful with it.
The first subject is welcome emails. What you need to knowis that they have very high open and click rates, because your website is still fresh in the subscriber’s mind.
Actually, reviewing several subscribers, there was a percentage that ONLY opened the welcome email and then became inactive.
Therefore in this case open rates are the wrong metrics to measure. Rather, you need to grab this opportunity to steer your subscribers into the desired direction.
Email drip campaigns and email marketing give your website the best shot at turning cold visitors into hot clients.
Your email is part of your business strategy just like your blog is. It’s a far more intimate medium than your blog.
What type of content do you share in your emails?
Building an email list takes time, creativity, and patience, but it’s a critical step to ensuring your email marketing is effective. It’s also important to remember that an email marketing list is a living thing, and it doesn’t matter if you have 5 subscribers of 500, they signed up to hear from you and you need to deliver.
The first achievement you should go for is having 100 or 500 email subscribers.
Don’t give up on email. Nurture your list and you will win.