Want to skyrocket your blog traffic & subscribers investing only 10 minutes a day?
Want to know how to use Pinterest for marketing your business and get email subscribers?
I am a guy… and I became a Pinterest expert, and now you can become one in a day, if you read this ultimate guide.
I never paid much attention to Pinterest… until I saw multiple bloggers reporting how they get tens of thousands of free traffic and subscribers from the platform.
And Michelle Schroeder-Gardner of Making Sense of Cents made $1,536,732 with her blog in 2017… and her successful action is Pinterest.
In this post, I’m going to break down the steps you need to take to skyrocket your traffic from Pinterest and then use this to drastically increase your email subscribers.
This post may contain affiliate links, which means I may receive a commission, at no cost to you, if you make a purchase through a link.
Pinterest is a platform that allows users to visually share and discover new interests by posting (known as ‘pinning’) images or videos to their own or others’ boards (a board is a collection of ‘pins,’ usually with a common theme) and browsing what other users have pinned.
Think of this platform as a picture gallery, where you can exhibit your own and others pictures.
Why is it different from other platforms in terms of marketing?
It’s all about quick wins. If you do things right with your Pinterest marketing, your blog could get the first 100 page views in the first couple of days and then, unlike Google, increase it to tens of thousands in a couple of months.
It is actually a search engine mixed with a little bit of social media.
On social media you interact with people, leave comments, likes, share stuff.
On Pinterest you interact with pictures (pins) and there’s not that much commenting and almost no sharing.
The platform is similar to Google Image Search, but it’s not that sophisticated, simply because it’s younger.
Search engines use keywords as the center of their algorithm. Keywords tell Pinterest what type of content you pin, and it uses that data to show it to people who are interested in that subject.
Pinterest is much more open about ranking pins in its search and the concepts of SEO work there, too.
Your pins are categorized into boards. You can make a board about anything.
When a user saves your pin onto one of their boards, that content also gets shown to their followers and therefore it has the potential to reach a wider audience. It’s like an avalanche effect.
This combination of search engine algorithm with the ability to follow, like, and comment on pins makes Pinterest a unique blend of a search engine and a social network.
It is not necessarily visible from the surface for the casual eye, but there’s a complicated pin recognition, classification mechanism that assigns interests and scores to the different pins using a machine learning algorithm that was published by a Pinterest engineer.
Pinners search for everything and, maybe you don’t know this, but a lot of people go to Pinterest instead of going to Google to find their answers – especially if the subject is visual, like recipes (but not limited to these).
If you never tried this, I strongly suggest that you go on the platform and actually try searching for something, such as “e-mail marketing”, see what comes up and try pins.
You don’t believe me? Here are some of the phrases people search on Google, with the monthly search values:
And this is some of the monthly search values on Pinterest itself on the subject of blogging:
This is from the promoted pins section and it doesn’t give exact values, but you can see that all those phrases are searched for over 5 million times, definitely worth paying attention to.
Note: If you don’t have an account yet, simply go to the business page and create a Pinterest account for your blog.
If you already have a personal account that you have been using for a while and have built up a following, there’s no need to start over and create a new account (unless you want to – some people prefer to use two separate accounts). You can convert your existing personal Pinterest account to a business account in just a few clicks.
Pinterest recommends converting it to a business account using this link.
Don’t forget to verify your domain through the “claim your website” tag in your Pinterest settings menu.
You can easily do it by uploading the Pinterest verification file, and it takes up to 24 hours to get approved.
There are several benefits to creating a business account. First, you’ll be able to access Pinterest analytics.
Also, with a Pinterest business account you can use your business name vs. first and last names.
Now you’ll be able to create Rich Pins, and get access to business features such as advertising.
Before you can do that, you need to enable meta data for WordPress – the easiest way to do that for WordPress is to use the Yoast SEO plugin or the All-In-One SEO plugin.
The screenshot below is from the All-In-One SEO plugin, Feature Manager. You need to activate the “Social Meta” feature.
If you have a theme like Thrive themes, meta data for social media is already included and in that case you don’t need to do the above.
Then you will need to validate by entering an actual blog post URL into the pin validator…
and then apply for Rich Pins selecting html.
After this, it takes up to an hour to get rich pins enabled.
Pinterest needs to be able to scrape data from your blog like this:
Having trouble getting your pins validated? Or Pinterest cannot fetch the data?
Check your cache and check your plugins.
If you have blot blocker enabled, that can also stop Pinterest from getting your data.
Rich Pins provide more context about an idea because they show extra information directly on a pin.
There are four types of rich pins: app, product, recipe and article.
Each have specific features, such as the product rich pin would have a price field. For regular blogging you should select “article”.
Pinterest will ask you to choose a business category and request a few other pieces of info. Then… your account is now a business account!
In order to see your analytics, there is one more step to take, if you haven’t done this already with your personal account.
Verify your website on Pinterest. Pinterest provides instructions on how to do this, they call it “claiming” your site.
Follow those instructions – upload the HTML file to your public_html folder via your hosting File Manager or using an FTP client like FileZilla.
You’ll need to wait a bit for Pinterest to start calculating your analytics, and the stats only begin from the day you verify your website. You can watch this Pinterest Web Analytics Walkthrough video to learn how to use your analytics features.
Pinterest Web Analytics Walkthrough from Pinterest on Vimeo.
Adding a Pinterest ‘save’ button to your site allows people to save your picures to their Pinterest boards directly from your website.
Alternatively you can use the Social Warfare plugin, which has very nice additional functions. The main advantage of this plugin is that it takes the data of your pictures from your blog and makes it part of the pin, and when you update the data in the picture, Pinterest pulls the data from their and updates it in the pin also.
“Pinterest users conduct 2 billion searches every month to find things to buy or do.” eMarketer
If you look at the sites driving the most traffic, Pinterest is among the top five.
“Not only does Pinterest drive traffic, when its users click through to a branded site, they’re prepared to spend money. Not only do people go to Pinterest looking for ideas, Pinterest referrals result in an average order value of $50. Pinning something even indicates intent, as 93 percent of surveyed said they planned to buy the item in question.” AdWeek
In contrast with social media platforms like Facebook or Twitter, on Pinterest you don’t need to have any followers to get your stuff seen.
Pinterest represents a huge opportunity to overcome your competition, as many online businesses are using Pinterest completely wrong, or not at all.
In order to get maximum traffic from Pinterest, you will need a business account, which won’t look any different than personal pages, aesthetically.
Just like all search engines, Pinterest uses an algorithm, called its Smart Feed, which determines what people see in their Pinterest home feed.
The smart feed has the purpose of getting the best relevant content to people. Therefore the best way to get your stuff into the feed is to provide materials that people want. The kind of content that will get you to click on it and to come back for more.
Pins used to be real-time, but now the best pins are shown first. Smart Feed prioritizes and ranks pins based on their quality, as determined by its algorithm.
There are three different pools of content that your home feed is drawn from:
Pinterest chooses pins from each of these three pools to display in your Smart Feed.
The Smart Feed was designed to increase the relevance of the pins a user sees for their personal interests. Users see a mix of pins that are relevant to their likes, interests, and the boards they follow.
Smart Feed grades pins based on several factors, and these influence the ranking of pins for the Smart Feed.
This is very similar to Google’s Domain Authority concept.
Domain quality is is Pinterest’s idea of the quality of your website (not your profile).
Pinterest keeps track of your domain and trusts certain domains more than others – especially for given topics or types of content.
When your domain quality score increases, all pins from your domain will have a greater chance of showing.
Therefore if you create high-quality content, you not only create great new pins, but also increase the value of all of your pins.
How do you improve your domain quality ranking and get Pinterest to trust you?
Rich pins add extra information to your pins directly from your blog. If you update the information on your blog, it’ll automatically transfer across to Pinterest. The added information helps to improve your ranking.
Pin quality is a combination of factors to assign a score to an individual pin.
Popularity is taken into account, freshness and the probability that the pin is spam.
Freshness seems to be a more important factor in time. In the early days some Pins remained viral for years, today even the most viral Pins will begin to fade as they saturate Pinterest over some number of months.
Your pins have to be not only great, but incredible. Create pins that both show and tell the pinner what they need with eye-catching images and helpful descriptions.
Log into the site and interact with the pins that show up in your specially created smart feed. And finally, make sure your links work.
The entire point of a blog post headline is to get people to read the next sentence. Similarly, a juicy or compelling headline goes a long way towards getting repins and likes on Pinterest.
You can have the best post in the world, with a great headline, but if your pin graphic is ugly it isn’t going to do well on Pinterest.
Here are some best practices for creating pin-worthy graphics:
If your pins aren’t being repinned from your personal boards or your group boards, upgrade them.
If you want to give a certain pin a boost, there are many groups on Facebook that run promo days where you can post a link to your pin and ask for repins.
Participating in share exchanges gets you a boost in repins that helps your pin look better to Pinterest and increased reach from the shares you receive.
On the negative side, your pins may be negatively affected by being pinned to irrelevant boards.
Your pinner quality ranking could also be negatively affected by reciprocating and pinning poor quality pins that don’t fit your niche.
Also, it is tim-consuming to reciprocate on exchanges.
Share exchanges may cause unnatural pinning activity and can get you penalized by Pinterest, so don’t overdo it.
An alternative to share exchanges is using Tailwind or Board Booster Tribes.
Join niche specific Tribes and promote your own pins and you’ll also have access to high-quality, relevant content to pin to your own boards so you don’t have to spend as much time curating content.
How much does Pinterest trust you as a curator of the type of content you have shown an interest in?
Does Pinterest trust you to curate the best and the most relevant content?
Pinner quality is largely based on how well your content is received.
This is where factors such as repin rates on past pins, quality of your boards come into play.
I can’t say for sure if pinners who frequently pin to low quality group Boards are somehow being penalized.
This could make sense, as poorly curated group Boards are basically beautified link farms.
This keeps your account active on Pinterest throughout the day, without you spending all your time pinning.
Make sure you repin from group boards, everyone doing this will increase the quality of those boards.
Meera Kothand writes that pinning manually is beneficial, especially when you are new to Pinterest.
Meera published a manual pinning strategy if you want to avoid paying for a service. She recommends keeping a spreadsheet and storing the pin URL there, this way you can just click on it when you want to pin it, you don’t need to find it somewhere on a board.
Pinning to 30-50 boards takes 15-20 minutes a day, once it is set up.
Here is a video where she summarizes this strategy.
There are several ways to find popular pins. Here are some you can try:
Browse the “Popular” category.
Check out Repinned.net for the most repinned Pinterest pins by category.
Simply do a search for your topic on Pinterest, and usually the first pins to come up are very popular with thousands of repins.
I just found an interesting way to auto-pin high quality content to your boards for free – check out this short video series on SkillShare.
Topical relevance is key to content showing in the Smart Feed.
Even if Pinterest views you as a high-quality pinner, it won’t show your pins to its users unless it thinks your pins are relevant to them.
It’s important to always pin each piece of content to relevant boards. More pinning isn’t better if it risks diluting the topical relevance of a Pin by placing it on irrelevant boards.
If you try to pin something and you don’t have the subject… Just create a new board!
Create one for Lifestyle & Motivation, create one for blogging. Then later you can use sections to break it up more.
Combine your quality content with the best timing, found on your Tailwind dashboard.
Tailwind is able to analyze when your audience is active, its suggested time slots help boost your pins into the smart feed.
Relevance is how closely your pins fit your audience’s overall interests, boards, specific searches, and recent search history.
If you know much about SEO, you’ll know that the only way for a search engine to know what your content is about is keywords. Just like on Google, keywords influence what appears in searches on Pinterest.
While domain quality, pin quality and pinner quality tell Pinterest how important your pins are, keywords tell Pinterest what your pins are about.
The best way to do keyword research for Pinterest is on Pinterest itself. Here’s how:
When you’re typing in a search query on Pinterest, you’ll notice that it auto-suggests keywords to you. Similar to the way Google does. These suggestions are popular search phrases, the most searched-for phrases are at the top.
As you can see, I am coming up for the word “funnels”, both in the “People” and the “Boards” category.
After you’ve run a search, a set of suggested keywords will appear beneath the search bar for you to add to your search to narrow it down even further.
Like Google SEO, Pinterest SEO is all about long tail keywords (multi-word phrases rather than single words). There’s a lot of competition for general keywords, so the key is to get as targeted as possible with long tails.
Sadly, you can’t see the exact number of searches for keywords on Pinterest. But, if you’re interested you can look at Pinterest categories and drill down into Topics to see how many people have indicated that they’re interested in the topic. E. g. click to see how many people follow “computers“. This will give you some kind of an an idea of how popular any given category is.
Alternatively you can use the Pinterest keyword tool for researching keywords.
And this is a Pinterest keyword research hack…
Your profile needs to contain keywords in the following areas:
There are three places you can add keywords to optimize your profile:
Your username determines the URL of your Pinterest profile. You can use this to add one of your broader keywords or, alternatively, use your business name. This is how it woll look like: “https://www.pinterest.com/FunnelXpert”
To add a business name, you’ll need to have a business account.
Pinterest gives you plenty of space in the business name field to add keywords. Add keywords right after your business name to show people what you do. The line breaks after about 36 characters.
This is the business name: “FunnelXpert (Sales Funnels, Blog Profits, SEO)”
You’ve got a short 160-character space to fill with your bio.
As Pinterest is a visual tool, the first thing they will look at when visiting your profile is your photo. Upload a good quality photo, 600 x 600 pixels. No blurry images.
You should use the same headshot you use on all your other social networks. This will help people recognize you.
You need to follow the rules for writing a headline/meta tag. Be concise, focused, attention grabbing, add keywords and a call to action in there as well.
Link to your lead magnet with a shortened URL. You can very simply open your target post in Edit mode and click on “Get Shortlink” just below your headline.
Keep in mind that I am an almost nobody on Pinterest and I have 8,000 profile views a month with almost no effort, just following the stuff that I am writing about in this post.
If I can get just 1 percent conversion from my bio to my e-mail list, that is 80 subscribers a month.
If you use all the data in my post on lead magnets, and your lead magnet is really good, you could get a 10 percent opt-in rate, which is 800 subscribers…
It pays off to spend some time on optimizing it.
If you’re not sure where to start, try this Pinterest bio formula:
“I help __________ to __________ by __________. Learn more/Click here/Sign up for my free thing: [your URL].”
Brand your Pinterest profile by designing COVERS for your boards. They should be 800 x 800 px, 72dpi, you can easily create them in Canva.
You should start with at least 10 boards relating to your niche.
Create one board dedicated to your blog and name it something like “Best of [your blog]”. Place it as the first board on your list.
This is where you should pin everything directly from your blog, and then from this board, you can share your pins to other boards and group boards.
You also need to add keywords to the names and descriptions of your boards.
Don’t leave them blank! You’ve got 500 characters to spend on your best keywords. You can simply list your keywords out separated by commas, or you can work it into a paragraph.
There doesn’t appear to be any penalty for “keyword stuffing” your board descriptions. However, this may change in the future, so strive to make your board descriptions as user-friendly as possible.
By the way, you won’t find a category for marketing, this is a problem that you will run into when trying to categorize your boards – there’s no search function for categories. However you can find a topic called “marketing”.
The best board category for blogging and social media content? Technology. There’s always a big number of pins in that category related to blogging—and it’s the most logical in my mind. And you can look up the topic “blogging”.
When you dig down from categories, after a while they become topics, per my experience.
This was an experiment I was doing.
I just randomly made some of my boards into group boards and I invited some people to collaborate…
The description of my group boards told the people to see my profile for instructions to join, and I basically require them to sign up for my free e-course to get the instructions.
I closed this project, because it is doomed to failure.
First of all, I didn’t promote it too much.
Second, a lot of pinners when they join your board, they just want to dump their pins and they are not going to pin from the board.
The problem is, if no one pins from the board, it’s engagement score goes down and it is not only pointless, but also it influences your overall account negatively.
If you want to moderate your group board, that’s a big job.
Therefore I recommend that you only start a group board if you have your own friends or close community that are actually going to contribute by also saving pins off your board.
A Pinterest employee has said,
“Don’t invite anyone to a group board that you wouldn’t invite to a dinner party.”
Here’s a group board story I just read –
“I finally closed the group board in late March 2018.
“I let the last handful of Pinners know a week in advance in case they had any successful Pins they wanted to move to another board.
“Then I deleted them and all their content.
“What happened next?
“My repin rate on the board instantly doubled.
“My virality and engagement scores hit a 30-day high.”
Board sections were rolled out on Pinterest beginning in September 2017. Basically, board sections are like boards within boards.
Here’s a suggestion on how to use board sections:
No matter what you do with board sections, remember that Pinterest is a search engine. Even though there’s no official word about board sections affecting your Pinterest SEO, it’s just one more place that you can, and should, use keywords you want to rank for.
The better your keywords in your pin, the more chance you have of showing up in the Smart Feed for people who like your subject.
Your posts need to be optimized for pinners to share your content.
The ‘pinnable’ images for your posts, for instance, need to give the option to pin the image which has the post’s title on it, or some text.
If you’re creating content that you want to share on Pinterest (which I’m assuming you do) then you need to create at least one pinnable image with the title clearly overlaid on the image.
Otherwise you will be missing out, as people would love to share your content on Pinterest and will rarely do as a result of the pins not being easy to read.
Pinterest users need to be able to figure out immediately what the post’s content is about when they’re scanning through a bunch of similar pins on Pinterest.
Optimize your pins by adding keywords to the descriptions. As of 2017, Pinterest has updated their platform to only show titles in search and the feed. It’s not enough to just write an enticing description anymore, sadly, most pinners won’t even see it unless they click on your pin.
You need to be doing both keywords and enticing descriptions.
Keywords are what will get your pins found in search and enticing descriptions are what will get you the click.
Pinterest can read your text overlay.
Pinterest can see your images and is making associations with similar ones.
Make sure you’re using your keywords on your text overlays and making relevant image choices.
Not many people take this final step and take the time to keyword their image names.
Rather than allowing your image to go out named “IMG18196.png”, change it to something meaningful with your keywords in it, like “more-blog-traffic.png”.
There are a lot of bloggers and website owners out there who don’t know much about Pinterest.
As a result, there are a lot of great articles lacking keywords.
It takes time to change the descriptions on pins. And it seems like it would benefit the blogger who owns the pin.
However, it benefits your pin quality to get more repins, even if they aren’t your own original pins.
If you try this, monitor your results and weigh it against the time investment.
If you pin your images directly from your blog, then any changes to your image meta data automatically update on Pinterest (if you have rich pins enabled).
If you upload your pins directly and don’t have the image on the post, then others can only re-pin it if they find it on Pinterest first or through a tribe.
Therefore you should pin from your blog.
Another thing you can do with your keywords is to use them in your blog post title and in the body of your post.
Using keywords here will transfer through to Pinterest if you’ve enabled rich pins.
Hashtags are new to Pinterest.
Make sure you’re choosing hashtags that are relevant and specific to your content.
When you save a pin, if you type the ‘#’ sign and start entering in a potential hashtag, Pinterest will populate a drop down list that shows how many pins are within each hashtag.
I do not recommend “hashtag stuffing”, in other words avoid using more than 6 hashtags per pin.
If you add hashtags to an existing pin, it’s not going to influence its performance.
Deleting pins with low repin numbers can increase your Pinterest quality ranking.
Which means better overall rankings in the feed, more repins, and more followers.
However, there’s also stories of pins going viral months or even years after they were first pinned and had few repins until then.
If you’d delete that pin, you might miss out on thousands of visitors.
Re-creating and upgrading under-performing pins could be an option.
Ultimately it depends on where you’re willing to invest your time.
Do you want to spend time on old pins or creating new content?
I create my pins with Canva and here’s a Canva tutorial on how to do it.
There are three factors that determine if a pin will get a lot of click-throughs:
Your pin needs to be vertical.
The optimum Pinterest image size is at least 735 x 1102 px, per Canva’s template.
Experienced pinners typically won’t even pin horizontal pins and may group boards don’t allow them so your pin will take much longer to gain traction if it’s not vertical..
Let’s cover a few basics about how to get massive traffic from Pinterest…
Pinterest describes the best practices for success. It says:
“Save to your boards during peak times—generally in the evening and on the weekends in the U.S.
“Consistent, daily activity is better than a once a week flurry. We suggest saving 10-12 Pins per day, instead of 70 Pins once a week.
“The first 5 Pins you save each day will be prioritized for distribution. Save to the most relevant board first. It’s okay to save a Pin to multiple boards, but save to the most relevant one first—that Pin will get distribution priority. Saving to irrelevant boards won’t help and may hurt the distribution of your Pins.”
I have read several times that followers “don’t matter”.
Well… It’s true that you can extend your reach through group boards and tribes. But in the same post you can read the following:
“We distribute your content to your followers first to figure out what’s resonating. From there, we distribute your best performing Pins to other people who are looking for ideas like yours. You can help grow an authentic audience by encouraging your loyal customers to follow you on your website or through your other channels. We’ll do most of the work for you by recommending you as someone to follow for Pinners interested in your content.”
Until your profile reaches a large number of followers, you are going to be dependent on group boards.
Pinning to group boards is essential for growing your blog traffic.
You can recognize a group board from its profile picture being split in three.
When you pin something to your own boards, your followers see it, and it will be shown to other people who like the same things as your followers too (thanks to Pinterest’s algorithm).
But when you pin on a group board, the members of that board see it and they may repin your content onto their boards.
This means that their followers will see it and people similar to their followers in their Smart Feed.
Some group boards have tens of thousands of followers, instantly exposing your content to a huge new audience who are interested in your topic.
I use Boardbooster to do this for me.
Pinterest really only cares about the group boards that have relevant pins and aren’t filled with junk. Joining a group board just to join a group isn’t going to help you at all.
Just because a group board has a good following doesn’t mean the pins on it get a lot of engagement.
Keep an eye on how well your pins are doing in your boards – no saves and click-throughs mean you are wasting your time/money and it hurts your account.
Boards will only work if there is an engaged audience that also pins FROM the board.
A repin rate of 0.5 means that there’s 1 repin for every two pins pinned to the board, which is horrible.
If the board has a low repin rate, e. g. less than 1, Pinterest won’t show the pins in the search results or the home feed.
Pinterest rewards you for being active.
Pinterest marks under the board how much time passed since the last activity on that board.
Therefore saving pins shows you are active and helps you – especially if you save high quality pins.
What are high quality pins? They are pins with high number of saves, comments, tries and clicks.
This was an experiment – I was saving truly great pins like this:
I realized afterwards that a board like the one above only works if the board is relevant to the pins you are pinning to it.
“Viral” is not a real subject. Also, pins that you should pin to your boards are not just ones with catchy titles, but ones that have a high repin count, comments, tried-its. Those are the factors that increase that value of your boards.
People get a notification when I save their pins and they may look at my viral board and follow me back.
I talked about putting keywords into your board names…
But how about giving your boards an interesting name…like this on a mainly female platform:
But again, you need to have relevant keywords AND catchy names at the same time.
Saving pins to my own boards is what I do MANUALLY.
I open my Pinterest feed several times a day and just save the pins that have a great viral-sounding headline.
It takes very little time, I don’t need to create anything,
After you set up your account and boards with keywords, starting to pin to group boards, BoardBooster tribes, etc., what you may run into is that your profile views and pin views increase, but you get no engagement.
Like the above pin with 1,141 impressions but no views and clicks.
And also my account had a similar problem:
Out of 18,000 views for the last 30 days only 324 engaged.
And most of those “engaged” are from BB tribes saving my pins (it’s mandatory) and around 1-2 clicks to my blog every day.
I would say a lot of those are not voluntarily engaging with my pins, but just BoardBooster automatic pinning.
Therefore you need to generate engagement for your pins and make them go viral.
What I see is that a “viral pin” is basically what’s known as “positive feedback loop” in the subject of electronics and engineering.
Your pin gets repinned multiple times, Pinterest sends traffic to your blog post where the pin is from, then these visitors repin it again, which will result in more visitors being sent to your post, and it’s a self-feeding process that continues until saturation (when there are no more people available to see the pin any more). Or maybe the Pinterest algorithm can also break the self-feeding circle by deciding that your pin is not fresh enough, etc.
Therefore promote and share your pins! Here are 31+ Places to Promote and Share Your Pins.
The first thing you need to realize about images is that there are different categories.
The first kind of image you save because of the image itself, like the following:
and with the overwhelm of pins you get in your home feed on a similar subject, you may never click on it at all.
The above pin was an experiment and it didn’t do well.
The one below is a highly shared pin (6,554 times) and honestly, looks really crappy.
So I am thinking that the only way this pin was shared so many times is that people visited the blog post itself and found it so good that they pinned it.
But then, Surprise!, someone stole the pin and it is now directed it to a spam website, and I am not going to link to it, but here’s the screenshot:
So watch out and don’t just repin without looking at the link itself.
Anyways, in order to make an image go viral, it helps if the image refers to some juicy part of the content.
Other than that, I see a lot of viral images with cats on Repinned.net. Cute animals seem to do well, probably creating an effect at an emotional level.
Like this one:
You can create several pins for the same blog post. Just be creative.
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Naturally it makes a huge difference if someone with a big following repins your pin and that alone can cause your pin to go viral.
Therefore it is important to build your account up with real followers, because you increase your chances to get your pins go viral.
Yuwanda at Inkwell Editorial says, she schedules 35-50 pins a day, split 50/50 between her own pins and from other sites.
Others speak about 80/20, 20 being your own pins, and scheduling up to several hundreds of pins a day with several accounts.
It seems like adding fresh pins to your boards increases your views each time.
I am re-pinning the viral-looking pins regularly from my viral board, this makes the process really simple.
If you are a member of group boards or tribes, don’t forget that you are required to pin from those boards. You should do this anyways to keep them high quality.
You can have as few or as many boards as you like, there is no ideal number. Pinterest allows you maximum 500 (this includes secret boards and group boards that you didn’t create.).
Having more boards will help you get more exposure, but only if the pins on each board are relevant and high quality.
Keep each board very specific.
Don’t have a board called “Social Media”. That’s a big topic. Instead, break it down into specific boards, like:
How many pins should you have on each board?
A good range to stick within is 100-200 pins per board. If you have less, the looping feature of Boardbooster won’t be effective.
You will experience that many great group boards are closed to new contributors.
You can get a list of open blogger group boards if you register with Maya Maceka‘s email list.
This is now I signed up for my group boards without having to spend a lot of research.
Even though a board says it is closed to contributors, you can still ask and get accepted, especially if you have high quality pins.
Tailwind Tribes are a feature in Tailwind, where a group of people share each other’s Pinterest pins, which in turn boosts each other’s Pinterest reach like crazy! Tailwind Tribes are free, but you need to be invited to join.
Here’s a video that explains Tailwind tribes:
In Tailwind, tribes are free and you can join up to 5 tribes with your free plan.
The main difference between Tailwind and BoardBooster tribes are that in Tailwind you have to do all scheduling manually.
In BoardBooster you can just set the source and target boards and the app will do all the pinning for you automatically.
The first one gives you control over what you pin, the second one saves you time. It’s your choice.
You can join Chelsea’s Her Paper Route tribe here to increase your Pinterest reach like crazy.
Boardbooster now also has tribes, but in order to join, the tribe members need to vote to get you accepted.
What are promoted pins on Pinterest?
They can be an amazing way to grow your email list. And this is how Pinterest makes money.
Promoted Pins are only available to business accounts in the US, CA, UK, IE, AU, & NZ at this time.
The USD minimum bids for each bidding model are:
When you use keywords, you have the option to apply a keyword level bid for when your ads show in search results.
You can fine tune your targeting with broad, phrase and exact match keywords.
When adding match types through Ads Manager directly, you can use operators to indicate the match type. For broad match, leave a keyword as is, for phrase match, use “quotations” around your keywords, and for exact match, use [brackets} around your keywords. Negative keywords let you exclude certain search terms from triggering your ads.
You can even use audience targeting and re-targeting, you can create audiences similar to Facebook. Pinterest even allows you to upload existing customers’ emails or mobile ad IDs (MAIDs) through a CSV file—and then they’ll compare that list to people who use Pinterest so that you can either include or exclude that audience in your targeting.
You can retarget people who visited your site or engaged with pins from your claimed domain.
You can also create an act-alike audience that behaves similarly to one you already have: act-alike targeting helps you easily reach even more people who are similar to an existing audience. Pinterest creates act-alike audiences using info they know about Pinners and their behaviors.
Some bloggers have had some pretty fabulous success using promoted pins for their blog.
For example, someone ran a campaign for an affiliate blog post. By the end of my campaign he spent just $15 and from those leads he made over $150 in affiliate income. That is a 10X return on investment!
If you have a really valuable opt-in on your site your can run a Promoted Pin to direct readers to your blog post and increase sign-ups.
However, promoted pins are not for everyone. If you are selling or promoting product under $20 or have a very low conversion rate, the Promoted Pins are probably not for you.
I recommend having a $5 advertising budget for every product or affiliate product you want to sell, and experiment with it just like people did it with Facebook ads.
As Pinterest is very successful and drives a lot of traffic, it has become target of spammers and blackhat marketers who steal your viral pins and redirect them to their own spam websites.
Unfortunately this practice is becoming rampant and not enough is being done to stop it.
You can find deeper discussions on it in Pinterest Facebook groups.
First of all, I frequently see emotional announcements like “Tailwind is the approved Pinterest partner and I am shocked that you use BoardBooster and you WILL get into trouble because it breaks Pinterest’s Terms of Service…”
To clarify that, here is a comment from Neil Patel’s blog explains the use of BoardBooster:
“…this article was just shared in the official Pinterest for Business newsletter produced by Pinterest. So it’s kind of hard to believe that boardbooster violates Pinterest terms of service. Surely they wouldn’t link to an article that encourages you to use a tool that violates their TOS? I’m curious where you got that info? Boardbooster is one of the most popular Pinterest scheduling tools among bloggers in 2017. Boardbooster isn’t an “official” Pinterest partner, but that doesn’t mean it’s against TOS, does it?”
The right question is, are they the same in terms of pins?
The answer is NO.
The pins that get repinned by Tailwind are all original pins, while the ones repinned by BoardBooster are re-pins, which means they keep all the comments and photos attached to the original pin, while the Tailwind versions don’t.
My take on this subject is that you need both in order to be successful on Pinterest.
One problem with Tailwind’s original pins is that they are all done by the same “user”.
What you really want for traffic is many different users saving, re-pinning your pins, commenting on them and clicking through.
Now that we cleared that up, let’s look at some details.
BoardBooster plans start at $5 a month, so it’s an affordable scheduling tool.
You get a 10-day trial and 500 free pins when you sign up.
After your free trial you can get started with $5 for 500 pins. But it won’t be enough for the long run.
Let’s say you are a member of 5 BoardBooster Tribes and you share 3 pins daily in each. That’s 15 pins per day, around 450 pins per month (on average).
Besides that, you should have a campaign – it pins 1-2 pins per day on all Pinterest group boards you’re in. These are not Tribes but group boards in Pinterest that you use BoardBooster to pin to automatically.
Let’s say you regularly share on 20 group boards. That’s 40 pins per day, 280 pins per week, 1120 pins per month.
That’s A LOT. I know. You end up needing a $15 plan for 1500 monthly pins.
Tailwind costs $15 for 400 pins monthly which is way too little if you consider the above numbers.
With this plan you can be a member in 5 tribes, 30 monthly pin submissions.
You can also choose the annual paid plan, which costs $9.99/month, $119 for the year.
With this you get unlimited pins monthly but only. While this is a nice deal, starters rarely want to pay this in full right away.
This plan give you participation to 10 tribes, 80 pins per month in all.
Get your 100-pin Tailwind free trial, there is no time limit for the free trial account.
BoardBooster is a Pinterest scheduling and looping tool that is low cost and has lots of features.
You can schedule pins to post at certain times of day to specific boards.
You can also set multiple pinning windows per day, so you can have pins happening without being glued to your computer 24/7 to do it manually.
Click “Scheduling”, then click Add Boards. You’ll see a list of all your boards. Just check the ones you want to schedule pins to.
Then you can pick how many pins per day and if you want one pinning window or two.
BoardBooster will then create a secret board with the same name but with a dash in front of it.
Be warned that the pin copy that will appear in the secret board doesn’t have the same URL as your original pin, therefore the pinning BoardBooster does for you from the secret board isn’t going to be credited to your original pins.
When you want to load up your queue, just save pins to this secret board in your Pinterest account.
Looping means BoardBooster will shuffle your pins on a specific board so that older pins rise to the top as fresh content.
This is a unique feature that’s only available in BoardBooster. It allows you to reuse old pins.
BoardBooster takes your old pins near the bottom of a board and pins them to the top like they are a brand new pin. Then, it removes the pin from the bottom of the board so you don’t end up with the same pin on your board twice.
This means your followers see it again, and it gets picked up by the Smart Feed as a fresh new post… all without you having to do anything!
You’ll have options for when to schedule looped pins, just like the Scheduling tab, plus a few more options.
The most important things to check are:
Campaigns allow you to pin content from a source board onto lots of group boards at once on a set schedule.
You can set up campaigns that will schedule pins, or loop them, on specific boards. This is great for posting to group boards on a regular schedule.
You can set rules like “Pin 10 Pins from Board A to Group Board B Every 3 Days”. Campaigns help you automate your workflow.
I recommend you create a random campaign.
Click on Add Board and pick a source board. This is where your pins will come from.
A great way to share your content to group boards automatically is to have one board on your account that contains only your content.
An important thing to note is that whenever you repin something, even from your own board to your own board, you get a brand new pin with a new URL.
There are instances when you have a pin on a board and you want to move it to a different board instead. The way to do it is not by repinning it, but by actually moving the pin.
You can do this from inside Pinterest, which is a bit painful, and it’s more convenient to use BoardBooster’s Pin Mover.
I suggest scheduling between 30 – 90 pins per day, across all your boards.
Schedule 30 pins per day if you are newer and don’t have that many boards or pins and closer to 90 if you have at least 10-15 boards and a thousand or more total pins.
Tribes are like group boards on steroids.
To participate in tribes, you can either join someone else’s tribe or create your own.
If the Tribe is private, you will need an invitation from an existing member.
You may search on Boardbooster for public tribes in your niche. From the tribes page in Boardbooster, there is a “Join Tribes” button that will take you to a table of available public tribes for your consideration.
The Tribe may be set up in a way that the members will need to vote to accept you into the Tribe.
There are usually guidelines about the Tribe’s topic, what type of pins are accepted, whether or not you may link to affiliate links or sales pages.
There will be a set of rules that determine how many pins you can add to the tribe, this is usually 10 pins.
You are usually required to share a certain number of pins daily, which is usually around 3. Don’t designate more than that, otherwise you end up spending more from your BoardBooster pin allocation that you purchased.
You will need to add the boards you want your pins to go to.
If the tribe requires voting on members or pins, be sure to vote.
Once you set everything up, it’s all automatic.
The difference between Boardbooster Tribes and Tailwind Tribes is guaranteed reciprocation. Pinning is done automatically by BoardBooster.
This feature also puts BoardBooster tribes above Pinterest group boards. In a group board it cannot be guaranteed that someone will be sharing your pins, as compliance to the rules is not guaranteed.
While Tailwind is the official Pinterest-approved app, it has different functionalities from BoardBooster.
Here’s a video that shows you the main scheduling functionalities of Tailwind:
And here’s another one that shows how you can handle boards:
PinPinterest is another scheduling tool that I recently discovered and may be beating both Tailwind and BoardBooster.
It is advertised as a tool to get Pinterest followers, however it is a lot more than that.
It is actually a tool to boost your account.
PinPinterest has the following features:
There is a 7-day free trial, no credit card needed.
The most popular plan costs $60 for 90 days.
As a comparison, BoardBooster gives you the ability to pin 2,000 pins per month for the same time and the same amount of money.
PinPinterest doesn’t charge you for the number of pins pinned.
In fact you pick your own pinning frequency, which is only limited by the fact that Pinterest could get you banned if you get too high in your activity.
If you decide to sign up for 180 days, that costs you only $90, making the tool even cheaper.
There are a lot of misconceptions about Pinterest. Here are just two of them that you should get rid of:
In reality, Pinterest is an extremely effective tool for generating traffic and new subscribers to your website, if you know how to use it.
One of my first Pinterest revelations was that the items I’m pinning should be meant for my audience… and not for myself. Putting up all the Star Wars stuff was useless… I don’t even look at them, ever.
We have covered a lot of ground in this post, and I am sure that by now you can see that I have done a lot of research. (This blog post is 10,000 words.)
I have to tell you, however, that all the above was just the basics of Pinterest, the stuff you need to understand to get started.
What you need in order to be successful is some actual pinning strategies and hacks.
I went through several Pinterest manuals and courses and I can tell you that many of them show off with the hundreds of thousands of page views per month they get. However they do a terrible job of actually explaining what you need to do in order to get the same results.
I recommend that you check out the Billionaire Blog Pinterest Manual, a 165-page e-book that gets you the traffic you need at a low investment.
Pinterest Ninja is another great an affordable e-book.
Pinfinite = Pinterest + Infinite.
Pinfinite Growth is a signature course created by Melyssa Griffin. It’s about optimizing your Pinterest presence to increase traffic, sign-ups and sales to your blog or website.
Melyssa used to be an English teacher and she started a blog as a side hustle. Very soon she quit her job, as her blog was making more money than her profession. But then she had to tackle her next challenge: How to set up her business in such a way that she doesn’t need to spend all her time working in her business? Because what’s the point of making money if you don’t have the time to spend it?
Using Pinterest for marketing literally tripled her blog’s traffic. She got 30,000 email subscribers in twelve months.
I used to recommend this course, however I found one that is just as good, but it is less expensive.
Pinterest SEO Traffic Secrets not just a one time class that you go through then finish. It’s a business resource. It’s a Pinterest business strategy resource that you can come back to again and again as different parts of it become more relevant to you.
It’s updated by the creator Anastasia as Pinterest changes, so the information is reliable. This is what she says:
“It’s not just a hobby! Even if you started a blog as a hobby, it CAN become a prosperous online business. You just need to know how to get traffic fast and then how to monetize it the best way.
“I’m the biggest fan of Pinterest because it brings me over 170K pageviews a month to my blog and helps me make about 80% of my entire online income.
“My own journey as a blogger, and many other success stories I witnessed during the last 1-2 years, show that Pinterest IS the place where you should start promoting your content. Your Pinterest traffic can grow faster than you could ever imagine with Google traffic to a new site!
“You don’t even need thousands of Pinterest followers, I know bloggers whose Pinterest accounts have less than 500 followers, and they make full-time income with ads on their blogs.
“Since Pinterest has been such a great traffic source for me, and so many people are just dreaming to be in my place, working from home, doing what I love, I thought it wouldn’t be fair to keep all my knowledge and expertise about Pinterest to myself. I want to share it with the people who are just starting a blog and struggling to get traffic.”
And that’s just her first blog. She started a second one, and this is how the traffic looked after two months:
The Pinterest SEO Traffic Secrets course is broken down into manageable sections so you can work on the course even for a short time each day. Each section of the course is video-oriented so you can even watch it while on the bus to work. Most videos are 5-15 minutes in length and just long enough to get the point across but short enough that you won’t become bored.
The above data will get you started on your way to became a Pinterest expert and to start getting traffic.