If you follow the regular webinar pattern, there is a replay and a cart close date (or expiration of the bonus instead). This used to be enough. Nowadays a lot of sales are made after the webinar ends.

A follow-up is one of the most important things you can do after your webinar is over. A situation to tackle is that only 30 percent sign up for your webinar. How do you sell the remaining 70 percent?

​Create a second campaign for those who registered for the webinar but ​failed to attend. You should ​also send an email to those who were invited but who didn’t register.

You can convert those people. Some ​would want your product but don’t register for your webinar. Maybe they don’t like watching videos.

You could send them some snippets of information that they missed and a link to the webinar recording. Send out videos, PDFs, emails. Create a summary PDF of the webinar to download.

While it’s still fresh in their minds, send out your first email follow-up to webinar attendees and no-shows within 24 hours of the webinar. Your audience expects to receive the webinar recording and presentation slides, regardless if they showed up or not.

Even if some of your webinar leads aren’t ready to buy today, you don’t want to waste the opportunity of closing them when they do become ready to buy. Putting warm and cold webinar leads into your existing nurture tracks based on your usual segmentation will boost the chances that they’ll contact your company when they’re thinking about purchasing your solution.

Surveying Attendees

Polling your attendees during the webinar will ​help you find out if they’re interested in learning more about your ​product or talking to a sales representative. 

​ Sending attendees a quick survey right after the webinar is a great way to see if your content resonated with them, capture additional attendee insights, and gauge attendee interest in your product.