About this course
Everyone knows that video is hot right now. Online video accounts for 74% of online traffic, and 55% of people watch videos online every day.
Another important stat is that almost 50% of users look for videos related to a product or service before visiting a store, and online shoppers who view demo videos are almost twice as likely to purchase than non-viewers. Finally, four times as many customers would rather watch a video about a product than read about it.
You probably know how powerful video is becoming when it comes to marketing, and it’s also likely that you understand that there’s a battle going on between Facebook and Google.
Google makes money from advertising, but they are also driven by your content. They need your content for their service to work, and YouTube is definitely driven by the content that people provide.
How to create videos without expensive equipment
Everyone knows that video is hot right now. Online video accounts for 74% of online traffic, and 55% of people watch videos online every day. If you only have blog posts as content marketing, you are missing out.
Recording equipment doesn't need to cost an arm and a leg. You can create acceptable videos after investing just $10.
Downloading and setting up OBS, your free tool for recording and streaming video from your laptop.
Fine tuning OBS in order to mix together different channels, such as your camera, slides, your screen and audio.
The process of creating your first videos even if you have zero experience.
How you can use your videos to generate traffic from YouTube.
Google loves video. Increase your site traffic by ranking your YouTube video in Google search.
A webinar is basically a dressed up video – it has a sales funnel attached to it to sell your product.
Higher attendance = higher income. Get more webinar signups and product sales by executing the correct strategies.
YouTube advertising, done through Google Ads, is a way of advertising your video content on YouTube or in search results so you can maximize your user reach.
YouTube advertising can be used to build brand awareness, grow sales, or increase brand loyalty.
Creating webinars that generate sales, on a budget.
There are two kinds of webinars – evergreen and single (set time) webinars.
Do you want to start hosting webinars, but can’t afford hundreds of dollars on webinar platforms?
In order to get more sign-ups, start giving your readers content to start the transformation in your emails.
How do you increase sales after your webinar?
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