About this course
This chapter has been made into its own course, the Effective Email Marketing course.
You only need somewhere around 1,000 fans to make a living in a business, not considering taxes. The number 1,000 is not absolute. Its significance is in its rough order of magnitude.
The good news is - there are 13 main Business Models that are consistently proven to work.
Now tell me if you've heard this one before... "In order to make money with your blog, you first need to build up a lot of traffic."
But, what if I told you that traffic does NOT have to precede monetization?
That you DON'T have to blog your face off building up your traffic to 30,000 page views before you have a shot of any monetization?
There are two main ways to build a profitable blog. They both have a different time frame.
Affiliate marketing is one of the most popular, but most misunderstood business models. It also makes up an important portion of your blog income. There is a way to sell without selling. There is a way to sell through your blog posts. And through your emails.
Successful, profitable blogs have native products you can buy directly on their site. It doesn't need to take months to create a product.
Successful marketers understand the need to identify an audience with specific goals, dreams, hopes, problems and challenges. They then assist them in solving their problems and achieving their goals.
How long does it take to start getting traffic and make money with your site? Honestly, with the right strategy it shouldn't take longer than a couple of months.
There are two ways to build a profitable blog. The first one is recommended when you have a lot of resources.
When you are on your own, you have to take a different approach. You don't have enough time to keep writing blog posts, promoting them in Facebook groups, pin on Pinterest, write guest posts, do your day job and spend time with your family...
The success of a campaign largely depends on copywriting. But how do you do it if you are not an expert copywriter?
If you spend time publishing blog posts, you should at least get traffic out of it. That's why keyword research is vital.
I don't know about you, but I had 10 out of 50 blog posts that were bringing in traffic. How you can take your existing blog posts and update them to start getting traffic?
How do I update a post that isn't getting traffic? This is the original version of this post. And here is the current post so that you can compare.
Link building is one of those subjects that are hard. Spamming others with messages or begging them for links isn't the way to go. There is a way to make it less painful.
Even though you need to overcome a mental barrier, creating your first product is super easy.
Despite your beliefs, a product doesn't sell itself. The offer sells the product. Find out how to construct the irresistible offer.
We have seen that offers sell the product. You present your offer on a sales page. The first thing your sales page needs to be able to do is smooth out the objections of the prospective buyer.
There is a great system to collect these objections and build them into your offer.
Your story is your message, therefore it's really important in terms of the results that you're going to get enrolling clients, your ability to market online.
Now that you have all this data, you create your sales page. There are certain proven elements a sales page has to contain. I will walk you through these elements.
The way you lay your site out and even your menus greatly influence your conversions and sales. Find out how you can optimize for greater conversions.
In the last few years the major factor that changed on the subject of sales is that you need to get into a conversation with your potential buyers. It's not just "Read it, read it, buy it" any more, but the interaction is two-way.
Creating webinars doesn't require a lot of software or tools. In fact, it only takes 3 simple tools.
You have built your product, your email funnel. Now what?
Hint: The answer is NOT writing 100 new blog posts and promoting them on social media all day.
Find out what the 11 factors are that you need to get right if you want to sell your products.
This could be the main reason people don’t respond to your follow-up email offers. It could be why they don’t convert into leads and sales on your landing page.
Is it possible to sum up persuasion in a single sentence?
Setting a price for your product is a HUGE source of confusion to most first, and even tenth time entrepreneurs ...
There are typically SIX (6) key Calls to Action in your Marketing Funnel, but they are not created equal. When you optimize, it makes sense to work on the one that gives you the biggest ROI.
Before a visitor becomes a customer, they calculate if taking the action you want them to take (i.e. BUY) will cause them to be in a state of risk that is Higher or Lower than their Risk Threshold.
For your customers, with every purchase comes RISK that the product doesn’t work for them as promised. When you remove the risk, you increase the number of people that are ready to buy what you sell.
An upsell is when you get the customer to purchase a more expensive version of your product.
It’s all about getting a high Click Through Rate (CTR) on your ads.
The thought of a marketing campaign spreading like a virus was not even conceived until the Internet. Such a campaign has certain components.
The main reason you should focus on Membership Sites, is that they allow you to build a list of members.
Have you ever poured your heart into a blog post only for it to get one comment, a few likes, a few downloads? You were missing one or two of those triggers that make people share your content like mad.
One of the most important parts of any site’s success is the Pre-Launch Phase. However, many marketers do not understand this. They go straight to the launch phase. When they do that... the result is… Disaster!
How do you create a buzz for your product before you sell it?
The way a product enters the market vastly determines its success, regardless of the product's ability to deliver the value…
How about Hollywood pumping $100 million into a movie and totally keeping it a secret until the very day it enters the theaters…
Instead of trying to sell to individual people, the best thing is create buzz for your affiliates.
Below are some things that can affect and increase or decrease your viral factor.
This is not a passive thing. You must test these things to find out what is working and what is not. You want to continue to test and tweak your site forever.
Make income online totally depends on taking the right sequence of actions. There isn't one single way. But there are certain patterns. If you want to sell, you need to know these.
This is the last lesson of this course.
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