About this course
There is the myth of, “Oh, just publish great content and you’ll rank because Google loves great content”.
It is BS. You need to promote and build links to your awesome content.
Link building is an issue for bloggers because they don’t have a system they could scale.
Unfortunately there’s no magic formula or push button software. If there was, it would lose its effectiveness just like it did when the age of link directories, web 2.0 link wheels and link farms was over.
For many people, especially for those that are not “outreach-oriented”, it is difficult to break through the mental pain that comes with link building outreach.
Becoming successful at outreach will take some time and will require more than just grabbing a few templates from a guide and getting going. It takes experimenting.
People hear about a link building tactic, try it and then stop using it, because they get no results.
I know how it feels.
Other parts of SEO are much simpler and cost-effective.
For example, if you want to write content… you just go and write it.
It may not be great content, but nothing is stopping you starting, learning, and improving.
On the other hand, link tools cost money… and a lot of money if you are just starting out.
But you need to realize that if you don’t do it, your site will be much less successful, because backlinks amplify traffic and thereby earnings.
You will start gaining one link, then a couple more. Then you will realize that it is too slow and you need to scale.
The secret to scale building white hat links can be summed up in one sentence:
Pick one method and keep doing it until you master it.
Professional link builders do well because they identify and master one link building strategy.
The best way to think about this method is to think of it as an outreach funnel.
Potential link prospects
Emails sent
Email replies
Links built
Each step is a step in the funnel that filters prospects down further the funnel, in decreasing number, just like in a sales funnel.
What you need to understand is that the conversion rate from cold emails to links is normally around 1-2 percent.
Once you realize this and have your system in place, link building outreach becomes a numbers game.
But firing out so many cold emails in a short period of time is more likely to get you blacklisted than earn you those backlinks.
Therefore you need the correct strategy and tools.
There is the myth of, “Oh, just publish great content and you’ll rank because Google loves great content”.
It is BS. You need to promote and build links to your awesome content.
Outreach link building requires email delivery into inboxes. Let's get your email account ready for the task.
There are certain practices that increase the chance of getting your message into the inbox.
The first step in link building is finding webmasters that are likely to link to you.
There are different strategies for finding people that are likely to link to you.
The biggest barrier to doing volume of outreach is time. If you want to scale outreach, you’ll need to use use automation tools and scripts.
First we need to find the website URLs that we want to reach out to.
After you’ve found a potential linker, it’s time to dig for their email address. It's uncommon to pay 50 cents per email address.
Once you’ve found the email address, you need a tool to manage the outreach - mail merge, timing, delivering into the inbox, receiving answers, statistics.
The most important thing in cold outreach is that your recipients CANNOT feel being spammed.
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