Effective Email Marketing

3 Modules 17 Lessons Intermediate

About this course

How to Create And Run a Successful Email Marketing Campaign

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Course Structure

3 Lessons

Introduction To Email Marketing

Email marketing is the use of email to promote products or services and to develop a relationship with a database of existing and potential customers, that helps us achieve our marketing goals.

Profitable Email Funnels

To an outside observer, email funnels can look insanely complicated. Let's make them simple.

What It Takes To Earn 6 Figures With Email

Earning 4, 5 or 6 figures is 1.) a number game and 2.) a strategy game.

Email Marketing Tools

For legitimate marketers, email marketing is still the most effective channel to reach your customers.

5 Lessons

Lead Magnets And Opt-Ins

A lead magnet, also called gated content, is generally a piece of content that requires visitors to opt-in via email.

Lead Magnets That Will Build Your List

​Most bloggers get lead magnets extremely wrong.

I have signed up for a lot of email lists and I don’t recall too many lead magnets that I was happy about. Most of them didn't deliver. 

Creating Your Sing-up Forms

What is the perfect opt-in form? First of all, don't put an opt-in text that says, "Sign up to receive my weekly newsletter." This doesn't work in a saturated world.

Sample Opt-in Forms

What are some sample opt-in forms that are bound to convert your visitors?

Rebel Bosses Opt-in Page

Here is a high-converting opt-in page and the follow-up that you can analyze for your success.


A tripwire is a small offer (usually between $5-$50) sold to new email subscribers after opt-in. It’s meant to accelerate the buyer/seller relationship.


Anatomy of the Perfect Email Series

It’s been said many times that money is in the list. But how do you get it into your bank account?

Writing Subject Lines That People Want to Read

You might be offering the very best value in the world, but if your subject headings aren’t conveying this then it won’t matter. Without the right subject heading, no one will open your emails and what’s more, they’ll likely just end up in the spam box!

Email Type #1: Welcome Emails

Your welcome sequence should have a product at the end. This way you will be earning income from the very beginning. Here is a sample Welcome email.

Sample Welcome Email Series

Here are a few examples of well converting welcome email series.

Email Type #2: Information Emails

It’s time to dive into the heavy duty content – the stuff that is going to build up your credibility and show them that you are someone they can trust.

People don’t naturally trust a faceless guy on the Internet. They do, however, trust people who give them valuable information. That’s what your emails will do.

Email Type #3: The Quick-Fire Promo

This is a much shorter email designed to simply get the subscriber to click through to the product you’re promoting.

Product Launch Email Series

Email series example: This is Bryan Harris' email sequence to sell his 10K Subscribers course.

How To Get People to Open Your Emails

The main thing in getting people to open your emails is to deliver the value you promised and building up your authority.

My welcome email series has a 40 percent open rate.

Keeping Your List Clean

Now that you’ve done a ton of work to build an engaged list, you want to keep it clean.

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