I am going to show you the highest-converting internet marketing sales funnel templates and how to build them at a reasonable price. You will need one when you want to sell your online course or your physical product.
This list of sales funnel templates has been put together for one reason: To help you build better converting funnels.
[sc_fs_faq sc_id=”fs_faq7wgblp6z6″ html=”true” headline=”h2″ img=”5579″ question=”What Is The Meaning Of A Sales Funnel?” img_alt=”Customer sales funnel before and after sales” css_class=”” ]
A sales funnel is a sequence of steps that drives visitors to a series of conversions (such as a sign-up to a newsletter, watching a webinar, opening an account, and eventually multiple sales). The right marketing sales funnel template is incredibly important, it will significantly increase conversions from your existing web traffic.[/sc_fs_faq]
Funnels can be a confusing subject. When I first started, I had no idea…
- what type of funnel to use in what situation
- how to put funnels together,
- what the page arrangement & sequences should be
- what images and copy to use.
First I was trying to follow my own ideas, but then quickly realized: Other, more experienced marketers have already figured out what works. Unfortunately this information is not available in an organized fashion and this is why I am putting this post together.
Funnel Hierarchy Defined
The basic hierarchy of funnels is the following:
Content Blocks >>
Part 1. Content Blocks
The most basic element of any page is a content block. This can range from a simple Text Block to more complicated blocks like Pricing Table or Testimonial. We use several Content Blocks to put together a Page.
Part 2. Page Templates (This post)
The term “Page” is being used in a very broad definition. It can be a
- WordPress page, post,
- an email in someone’s email client,
- a YouTube video page,
- a Facebook page
- or even a Facebook Ad.
Each page has a purpose, but the same purpose can be achieved through different implementation – different layouts, elements, colors, etc.
Part 3. Funnel Templates
Different pages put into a strategic sequence, to get a certain result, make a funnel.
The person would need to click a hyperlink in order to get from one page to the next. This is where the term “click funnel” originally comes from.
Pages are made up from the following:
- Rows & Columns
The white and green colored boxes can be selected separately (see the blue selection) and you can drag them around as you wish. These are called the Sections on the landing page:
Inside each Section you can place Rows and/or Columns that act like “placeholders”.
In the below example the section contains 3 columns. The column currently has 1 Row, but we could fit more rows in if it was necessary.
The highlighted column can also be referred to as a Container. You can drag it around along with the Text element that is inside.
You could switch the sequence of these columns and change their relative size compared to the section.
If you are like me, you probably don’t want to waste your time putting these together from scratch.
You don’t have much time and maybe the talent either to make them look pretty. Therefore you want to use pre-made blocks like the above. You could also save blocks and re-use them later.
One more important thing – you don’t want to create your pages from scratch. You want to take a layout that is already proven and adapt it to your situation.
The above are the basics you need to understand about creating page designs.
Sales Funnel Templates: Types of Pages
Each page type has a different function and may have different implementations with different content blocks. Read through all these pages so you understand what’s possible.
1. Blog Post/Article
This is the most basic page type and their purpose is to share information in order to show your authority and make a connection with people. They are great way to educate your visitors before they enter your funnel.
Articles are the main reason why bloggers have trouble succeeding. For many bloggers, blogging equals writing articles.
Creating only blog posts on your blog is like trying to build a house from bricks only.
Unfortunately blog posts alone are not enough to build a business. You also need pages that have other functions.
Creating an article is relatively simple. Break up the copy with sub-headlines, bullet points, featured images, and more.
The key thing that is often forgotten is to include links or a button inside or at the end of your awesome article to direct your reader to the rest of your funnel. Like this example of the premium WP Rocket plugin.
2. Affiliate Article
An affiliate article is similar to a regular article, however it contains product description/tutorial and there are elements to increase conversion.
- Pros & Cons Table
- Comparison Chart/Table
3. Bridge Page
A Bridge Page is a page that “bridges” the knowledge gap between your audience and an a promotion.
It’s incredibly useful when you are promoting an affiliate product – you want to add extra information, but obviously cannot alter the main sales page.
A bridge page includes:
There are many ways you can use a quiz/survey pages. It can skyrocket your conversions because it increases engagement.
5. Squeeze Page
The goal of a squeeze page is collect visitors’ email address. Squeeze pages have zero distractions. The #1 secret I found to get the highest conversion rate on a squeeze page is to use a curiosity-based headline. Then people have to put in their email address and click “Submit” to figure out the answer to the question. The better the curiosity, the more likely they are to give you their email address.
8. Sidebar Opt-In
9. After Post/In Post Opt-In
10. Two-Step Opt-In
11. Footer Opt-in
12. Thank You Page