Many bloggers put a lot of time and effort into making their blog posts perfect.
However, they don’t get rewarded…
There is one small change that means the difference…
I am going to call it the “cool factor”.
It is a feature in your presentation that your target audience observes as “cool” AND makes them react, DO something.
Let me give you some examples how this works.
Take a look at the example of Theresa, the 14-year-old that sells her home made slime. Just watch her video.
I put it into that post because of the cool factor. She has a million followers on Instagram and she makes more money out of this than I do from my day job.
The cool factor makes her followers share and buy her stuff.
Adding it to my blog post gives my post a cool factor also. It gives people the idea that I know something special that they could learn from me and makes them more likely to follow me, i. e. sign up for my e-mail list.
Now I want you to come up with a cool factor for your overall blog/website.
Then start promoting it everywhere.
Maybe you won’t be able to figure it out immediately, but keep thinking about it.
Also, I want you to keep your eyes open for cool things that you can use in your individual blog posts. You can even go back to already posted blog posts and add something with a “cool factor” to them and share them that way.
Here is another example of a product:
Are you a site selling vacation trips? Include videos like this one from Barbados:
A unique selling proposition (USP), or unique selling position, is a statement that succinctly outlines how your business, product or service is different from that of your competition. Your USP can also be an important part of your branding that makes your business memorable.
A unique selling proposition is what your business stands for. It’s what sets your business apart from others because of what your business makes a stand about. Instead of attempting to be known for everything, businesses with a unique selling proposition stand for something specific, and it becomes what you’re known for.
This is a somewhat similar concept to the cool factor. What makes you different and stand out from your competition?
E. g. There is the vitamin shop called Puritan’s Pride. They continuously have a sale, like Buy 1 get 1 free, Buy 2 get 3 free. This is their unique selling position.
Starbucks is another successful business that became famous on their unique selling position. They went from a small coffee shop in Washington to one of the most recognized brands in America, selling premium coffee. They also have a certain atmosphere.
Creating a USP might seem like you’ll be leaving out some potential customers.
However when you try to please everybody, you end up pleasing no one.
The goal of your USP will be to connect more strongly with some people, and not so much with others. This is what you want because when you connect strongly with a smaller audience, your influence can spread much more quickly.
What is your USP?
In order to have a unique selling proposition, you can’t attempt to be known for everything. You have to make a stand for something.
You have to choose what your business will stand for and what you’ll be known for.
By making a stand and choosing something that makes your business unique, you’ll become known for that unique quality and stand out from the crowd.
You need to become the best at something no one else is attempting.
Building a high-traffic website or successful business starts with your point of view. It begins with how you see the world, how you care for and help your customers, and extends through to your content, products, customer interactions and then finally to your promotion.
One way to do this is finding your ideal customer. When you’ve finally identified the perfect person to sell to, it makes sense to appeal to them through every aspect of your business.
Remember that your unique selling proposition only works when you’re addressing some demand.
Once you’ve developed a unique selling proposition, your job is to communicate it clearly and often. You have to constantly remind people of what you stand for. Tell them on a regular basis why your business is different.
This is a really interesting site. Their business model is entirely affiliate marketing. They feature interesting and weird items that you can buy on Amazon and similar websites. This creates great interest.
They don’t try to sell these products. The aim is to get their visitors over to Amazon, etc. to check out these interesting products. A browser cookie is placed in the visitor’s browser and the referrer gets an affiliate commission if the visitor buys anything.
To give you an idea how greatly this works, they make tens of thousands of dollars a month just from Amazon affiliate commissions, even though Amazon has a relatively low affiliate commission percentage and short cookie duration.
There are several ways to create engagement.
For example, in one of my e-mails I left an open loop.
I said I would write about my 900 visitor/day Pinterest technique in my next email.
It’s an engagement tactic.
If you wanted to know what it was, you would wait for the next email and wanted to open it.
A cliff hanger is a sudden abrupt ending to a plot. There is no resolution to the problem and the reader is left hanging.
It is usually used at end of chapters or at the end of a movie where continuation is expected.
It usually has a suspense element or a serious situation where decision needs to be made.
The audience will want to come back to see the outcome in the next part.
You can use these at the end of your emails.
Example … I just got the following email:
“I hope this email finds you well.
“On Dec 25, 2017, the G handed out massive manual actions in the form of “unnatural link penalties”.
“I made it through unharmed on all of my money sites (knock on wood) but many people, both black hat and white got hit.
“…including popular affiliate sites”
An email like this leaves you hanging and you will need to click through the link to find out what really happened…
This is a powerful engagement technique.
If you want your readers to read your stuff, tell a story.
A story keeps them interested and keeps them reading.
Put stories into your blog posts, your emails, everywhere.
People will love you.
Do you know why I asked you in one of my emails to hit reply and send “Ready”?
Do you know why I asked you to hit reply and ask anything you are having trouble with?
I created engagement.
these steps of micro-engagement make it easier for you to interact with me later on.
Your email client also sees this engagement and is less likely to put my emails into the spam folder.
Writing cool content, open loops, cliff hangers are at the entrance.
But there is a point where it becomes serious…
That point is called success.
You tell them to do something, they do it and this results in success for them.
That’s the point where engagement becomes so serious that it becomes buying intent.
Imagine your website has no traffic. You have no idea how to get traffic.
I show you how to drive traffic from Facebook groups with a simple trick and you start getting 50 visitors a day.
At that point I get serious engagement from you.
If I tell you to get my relevant offer to drive even more traffic, you will be more likely to get it just because I brought your engagement level way up with success.
Have you heard the saying “The money is in the list”?
Yes? Well, it’s not totally true.
This is what I call a “half-truth”.
I’d rather say ..
“The money is in the relationship with your list.”
The deeper your relationship with your list/audience… the more money you’ll make.
This is how most companies and marketers operate:
They create an irresistible bribe that doesn’t deliver …
“7 Ways to Make Lots of Money In 5 Minutes” … lol
Huge email list growth (because of the bribe ..)
They broadcast emails and promotions to the entire list.
1% conversion rate.
“The bigger the list, the more money ..”
For them, relationship is secondary.
1% conversion rate means your offer is irrelevant to 99% of your list ..
99% of your readers are not interested in your help.
I think that sucks.
And that is why I don’t roll like that.
I aim for ENGAGEMENT.
I aim for a highly targeted & super responsive email list.
And that’s how you get results like this:
You can increase this by sending the right message to the right person at the right time.
Segmenting your list is vital in order to accomplish that.
And Joe’s emails are different from John’s emails.
Because they have different needs, problems and desires.
And that is why it makes sense to adapt your message (all your emails) to be relevant to your individual reader.
Relevancy builds relationship.