In our modern world, most of the marketing strategies are digital. When speaking about eCommerce business we can never ignore digital marketing. You can implement a lot of actions and strategies in order to reach your company goals. There are a lot of eCommerce digital agencies that suggest the best eCommerce marketing services helping you in that complex process. However, it is important to find the difference between strategies and campaigns. We can define them like this:
Digital marketing strategy is the group of actions you implement (including eCommerce advertising, eCommerce SEO, etc.) in order to reach your business goals.
Digital marketing campaigns are the actions behind that strategy that make your goals come true.
In order to lead more traffic and boost sales, you need to plan a digital marketing campaign for your eCommerce business. Let us discuss how you can do this.
1. Understand your Goals and Your Target Audience;
Your business success depends on your goals and your audience. First of all, you need to give you two questions.
– Why am I doing it?
– Who is my targeted audience?
Putting your marketing campaigns you need to make several decisions. For this planning, your goals are the best option. It will make the decision-making process easier and you can avoid complexity. However, you will not manage to make your decisions fully without understanding for whom you are doing it. For this, you should understand who is buying your products more. It will help you to enlarge your buying cycle and keeping your existing ones.
2. Do a Thorough Keyword Research for PPC and SEO;
Targeting your visitors through keywords will help you to better understand the searcher intent. This is effective for both SEO and PPC. Finding relevant keywords if you cooperate with a trustworthy eCommerce PPC agency or an eCommerce SEO agency. In a word, PPC campaign can benefit from an SEO campaign. Both PPC and SEO use the same tools but in different ways.
3. Segment Your Audience and create user personas;
For saving the resources of your company you should never forget about segmentation and user personas. You should try to reach your potential clients and target them. Fully understanding your customers’ needs, goals and demands can help you to cover them fast and easily.
4. Use Social Media Platforms;
Regardless of the type of your business social media platform is a powerful tool for both sales and traffic. It allows your customers to interact with your business directly which helps to drive sales. It is important to mention that social media is very important for SEO as well. Although they differ from each other, they help each other for business success. How? Surely social media is not a direct ranking signal, but it helps you to get access to paying customers.
5. Understand Your Resources.
Understanding how much is enough brings us to point 1: planning. In case you plan your goals you will manage to get overall information about the budget you are ready to invest. Your budget will somehow simplify what you can allow you for your marketing campaign. In short, you need to find out:
- How much money you should invest in;
- Tools you need to implement and their cost;
- Additional expenses.
Your budget depends on your marketing goals. Investing money based on the success of the strategies is a good idea as well. However, keeping a little money for new strategies is also a good idea, as this can become your personal success.
Year by year the role of digital marketing becomes critically important. By analyzing your competitors’ success and failures you will manage to implement and create the best tactics for your own eCommerce business.