A sales funnel has four stages: awareness, interest, decision, and action. By taking your visitors through these phases it helps a business to convert their leads into paying customers.
Here’s how to go about creating a sales funnel to drive sales for your business:
Step 1: Select a product you want to sell
The first step in the sales process is figuring out which product you want to sell, e. g. an online course. The most successful product is like a painkiller – it solves an immediate need (a huge problem) for your audience.
Step 3: Create an opt-in to sign them up for your mailing list
Now identify a smaller problem along the way that can be solved in 5 minutes. Create an opt-in (lead magnet) and give it away in exchange for an email address.
Step 4: Create an email follow-up series
Your lead generation efforts won’t be enough on their own if you fail to engage your audience. Your follow-up series should engage your customers by giving value, prime them for the sale, then offer the product.
Step 5: Drive traffic to your opt-in and fine-tune
Once you have it all set up, you need to get eyes on your opt-in offer. If people are not aware of the products you sell, there will be no sale. Therefore, you need to adopt different strategies to drive users to your website.
Then fine tune the funnel based on the responses. Simply watch conversions and email open rates, take the ones that underperform, improve them.
What is a Sales Funnel?
Simply put, a sales funnel is the journey you take your website visitors through when trying to sell your products and services to them.
Now some funnels (sometimes also referred to as a marketing funnel) can be super simple and some can be more complicated and involved.
I personally prefer to keep things simple and streamlined so we stick to 4 main sales funnel stages:
- High value content
- Lead magnet
- Introductory offer
- Email follow-up
- Core offer
This is how you convert your visitors to buy your product.