Now you may think that all you need to do is put up an opt-in form, set up the autoresponder and write some emails. “Money is in the list,” they say.

Unfortunately that’s just the shell – just like having bare walls in your house but no furniture. There’s a lot more than that.

On average, across most industries, your cold traffic conversion rate will be around 1%. That means every 100 clicks you get to your sales page, 1 will make a purchase.

BUT when you build out proper follow-up funnels, you can push that number up so that 5% of all people visiting your page will make a purchase. It may take 10-20 even 30 emails and 10 different pages to do it, but why not put the effort into it if it makes more money, right?

Here’s the next disturbing point: 90% OF ALL FRONT END FUNNELS LOSE MONEY!

If you don’t have a value ladder with a mid-priced product to offer ($97-$5,000) or a Continuity Program ($10-$100 a month), you’re going to lose out on ALL YOUR TRUE PROFITS.

What is the easiest way to sell your product? 

Hint: It’s NOT through a sales pitch.

And certainly not by arguing against 15 different objections, one by one.

I found that there are two ways to sell something:

1. Tell your reader a different story, and if you do this right, then your story becomes theirs. (This is what I do on this "sales" page.)
2. Walk your potential client through the steps of using a product and teach them how they can get an actual result. (This is what I do in the challenge.)

Let me demonstrate this through an example that includes both points. (A story to change your story...)

The year was around 2010. I was new to internet marketing, trying to find my way.

I saw an interesting email in my inbox and I opened it. I was reading it with childish excitement, because I thought I found the secret to making money. There was a single sentence that I still echos in my head:

As a total newbie, I didn’t have the judgment to realize that this was an affiliate's promotion email.

I totally believed that if I signed up for that autoresponder service and paid the monthly fee, I would start making tons of money.

I signed up for the free trial and I was totally confused. What was I supposed to do in order to make money with this "autoresponder"? 

After the free trial expired I didn't pay the monthly fee and the account was closed. (They only sent me a few more emails telling me how I was losing this awesome deal.)

That story describes the sad journey of your potential customer from learning about your product to finally deciding to not buy it. 

I am pretty sure that you have experienced it yourself.  There are three “gaps” here that you need to notice:

Hotmail was the first company to use this method.

Can you believe that email wasn’t always free? In fact it wasn’t until 1996 that Hotmail started to offer free internet email.

They decided that the best way to entice new customers would be to reach the friends, family and colleagues of the users they had.

So, in the footer of each and every email that was sent from a Hotmail account, the Hotmail team placed a link that read something like this: “Want a free email account? Sign-up for Hotmail today!”

And yes, believe it or not, this strategy went, as we know call it, viral. Hundreds of thousands of users hurriedly signed up for their free email accounts and the rest is history.

The secret to profits: Follow the winning strategy of Google, Facebook, etc, and create your killer Free Tier, separate from the line of products you're selling, then build a value ladder and funnels around it.

You may think that studying the right information is the solution.

Let me ask you this: How many awesome courses have you studied, how many great videos have you watched, how much great information have you taken in without really moving the needle?

The problem? Only a fraction of students complete the course, implement what they learned, and get the results they wanted.

While ideas, plans and aha-moments are great, implementation is the part that sinks most businesses.

This is the biggest flaw of traditional online courses.

To solve this, I created this ULTIMATE sales funnel challenge and I could put a $100 price tag on it. I also took the time to write this full-blown sales page to sell it.

But instead of closing it off with a paywall, I maximize sign-ups by giving it away 100% free. I make money promoting affiliate products (page builders, etc) in the course tutorials.