ClickFunnels, Internet Marketing, Sales Funnel Creation

DotCom Secrets PDF: Is There A Free Download?

 July 16, 2020

By  Peter Nyiri

In this post, I break down DotCom Secrets and you can find out if a DotCom Secrets PDF exists.

In the world we’re living in today, if you have a business, you must know how to market it online. However, online marketing is an art that takes time and certain skills to master.

If you’re just starting, you will face a huge learning curve.

Instead of beginning from scratch, it’s better to learn from someone who has mastered the art and run successful businesses online.

In this review, I will show you a book that teaches you that, DotCom Secrets.

What’s The DotCom Secrets Book?

Published in 2015, DotCom Secrets was originally a 254-page book that teaches the secrets of how successful businesses and top internet marketers earn six figures a year online. Then in 2020 Russell completely updated it and it is now 396 pages.

It’s a comprehensive guide that shows you how to acquire new leads and turn them into long-term customers.

It gives you strategies and actionable advice on how to build a successful business online.

It’s an Amazon best selling book with over 100,000 copies sold.

It’s offered as a printed book, also comes as an audiobook form.

Unfortunately I haven’t come across the second version as a PDF, but it is available as a Kindle e-book.

Who Is The Author? (Russell Brunson)

The book was written by the internet marketing guru, Russell Brunson.

Russell is the CEO of ClickFunnels and a successful online entrepreneur.

He has created an ecosystem around his ClickFunnels software which includes expert secrets, live events, and information products.

Russell Brunson

Who Should Buy The Book?

This book is for anyone looking to take their business to the highest level.

It’s for the people who are interested in knowing what happens behind the scenes of the most successful online businesses.

An Overview Of The Book

The book is a wealth of information that gives you all the strategies you need to succeed in your business.

Russell takes you through the history and development of online marketing, showing you the important ingredients for your business as well as what to avoid.

The book gives you time tested and proven strategies, which once you implement, will turn your prospects into raving fans and raise your profits.

DotCom Secrets Overview

Section 1: Sales Funnel Secrets

Russell starts by introducing the Secret Formula and the concept of value ladder, a visual mapping of all the products and services you can offer to clients.

He then shows you how to move from a ladder to a funnel and teaches you the various types of traffic.

He also reveals the rules he uses to structure the perfect One Time Offer (OTO).

Russell emphasizes that you don’t have to start from scratch when building a funnel. Instead, you can leverage other people’s experience when creating your own as it’s likely that some people in your target market already have successful sales funnels.

Russell teaches you the concept of reverse engineering your competitor’s funnels which can be very helpful.
You also learn about the various phases of a funnel, best bait, building blocks of a funnel and the elements of a successful campaign.

  • Secret #1: The Secret Formula
  • Secret #2: Hook, Story, Offer
  • Secret #3: The Value Ladder
  • Secret #4: The Attractive Character
  • Secret #5: Funnel Hacking
  • Secret #6: Seven Phases of a Funnel
  • Secret #7: Follow-up Funnels

Section 2: The Funnels In The Value Ladder

Section three is a real gem and you should pay more attention to it.

Russell goes into detail regarding some of his top sales funnels.

He explains the psychology behind each of them and provides you with blank templates that you can customize for your own business.

Front-End Lead Funnels

  • Secret #8: Lead “Squeeze” Funnels
  • Secret #9: Survey Funnels
  • Secret #10: Summit Funnels Unboxing Funnels
  • Secret #11: Book Funnels
  • Secret #12: Cart Funnels
  • Secret #13: Challenge Funnels Presentation Funnels
  • Secret #14: Video Sales Letter Funnels
  • Secret #15: Webinar Funnels
  • Secret #16: Product Launch Funnels

Back-End Phone Funnels

  • Secret #17: Application Funnels

Section 3: Funnel Scripts

This section covers the fundamentals of funnels and the strategies for creating successful funnels.

Front-End Lead Funnel Scripts

  • Secret #18: “Curiosity-Based Headline” Scripts
  • Secret #19: “Who, What, Why, How” Script

Unboxing Funnel Scripts

  • Secret #20: “Star, Story, Solution”
  • Script Secret #21: “OTO” Script

Presentation Funnel Scripts

  • Secret #22: “Perfect Webinar” Script
  • Secret #23: “Product Launch” Script

Back-End Phone Funnel Scripts

  • Secret #24: “Four-Question Close” Script
  • Secret #25: “Setter” and “Closer” Scripts

Section 4: Building Your Funnels

The last section basically covers a brief introduction of the ClickFunnels software.

ClickFunnels is the software for creating high-converting sales funnels that the DotCom Secrets book talks about.

  • Secret #26: ClickFunnels
  • Secret #27: Funnel Stacking
  • Secret #28: Funnel Audibles


  • The book is a good reference guide
  • It’s free on the dotcomsecrets.com website, just pay shipping
  • Easy to read and understand, and the techniques are simple to implement
  • You get proven techniques for making money, which even Russell himself uses
  • You learn how to identify prospects and engage them
  • Spells out what you need to focus on and what you should avoid


  • Some little bit of upselling for ClickFunnels
  • It takes time to master the strategies and implement them
  • You need to get out of your comfort zone to apply what works

DotCom Secrets Price

The paperback edition of the book is currently going for $11.98 on Amazon. Russell also offers the book for free if you buy it from his website. You just have to pay $9.95 for shipping ($19.95 international).


If you’re serious about promoting your business online and want to learn the best way to build a successful business online, there’s no doubt whether you should purchase this book.

Besides, $9.95 is a very reasonable price compared to what the secrets and strategies contained in the book can help you achieve.

There is no such thing as the free DotCom Secrets PDF. It’s worth paying the shipping though!

Once you have paid for the shipping you will get the hard copy sent to you. A few days later you will also have the option to download the PDF version.

It doesn’t matter whether you’re a newbie or an experienced marketer, you will surely get some golden nuggets in this book to improve your business.

I hope this DotCom Secrets review has helped you understand Russell’s book. Are you interested in something more advanced? I would recommend Funnel Hacks.

Peter Nyiri

Peter Nyiri

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