E-book, Sales Funnel Creation

5 Quick Tips For Creating Ebook Titles That Sell

 March 30, 2010

By  Peter Nyiri

Do you want your e-book to sell?

Then give it a great title.

Of course there’s a lot more to selling than just creating ebook titles, but the title plays a big role in how your potential customers view it.

The title and the e-book cover are the only things your audience see before they make a buying decision.

They don’t get to see the content so it’s up to the title, the e-cover, and your sales page to make them buy; and the trust you’ve built with them so far, right?

Today, we’ll be talking all about product naming and then I’ll reveal the method I used to come up with my e-book’s title.

Ready? Great, let’s jump right into the 5 tips to naming your e-book…

5 Quick Tips For Creating Ebook Titles

1. Focus on Benefits, Not Features

When coming up with a title for your e-book, it’s important to think about your customer first. What do they really want to get out of this product? What is the main benefit that they’ll receive when they read it?

Answering these questions won’t give you a pretty title you can slap on your e-book, but you’ll at least have the wording. Also, remember to use your audience’s language when describing the problem that your e-book is supposed to help solve.

In other words… try to stay away from anything that will confuse them, and you should be fine.

2. Consider a traditional Title/Subtitle Format

The reason this style works well is because you can have a great title that grabs your reader’s attention, but it may be too short to really explain what they can get out reading it.

By adding a subtitle to the mix, you can grab their attention and then describe in much more detail what your e-book is about, and how it can help your audience.

This is the style that I’m using with my e-book. Later I’ll explain the method I used to get the title and subtitle combination that I now have.

3. Check out the Clickbank Marketplace

The Clickbank marketplace is filled with best-selling products in many different categories. I highly recommend checking out the titles or these products for yourself.

They don’t have to be in your niche. Here are a few best-selling products that I saw when searching Clickbank.

  • The Magic of Making Up – How To Get your Ex Back
  • Visual Impact – A workout for the lean Hollywood Look
  • Rocket Piano – Step by Step piano lessons, Beginners to Advanced

Notice how these three products use the Title/Subtitle format. The titles are being used as attention grabbers, while the subtitles explain, in more detail, how the products benefit their customers.

4. Must be Catchy, Easy to Pronounce, and Easy to Remember

This goes along with everything else I’ve been saying. Use a catchy title that will make your audience stop, think and anxious to find out more.

Don’t use words that your audience don’t know how to pronounce or words that confuse them. Remember, a confused mind always says NO, and walks away.

And lastly, if you title is simple to pronounce, it will be easy to remember. Simplicity is the key here. Don’t go making up words or try to create the next Twitter brand.

5. The “Boil it Down” Method

For the 5th tip on naming your e-book, I’ll explain what the “boil it down” method is all about. This is what I used to come up with my e-book title and it may work for you as well. It’s pretty simple, really.

Step one is to write down exactly what your e-book is. Write it down as if you were explaining it to your long-time friend. Here’s what I wrote down:

This e-book is a step by step guide on blog design. It helps people design their blogs with useful and practical tips and tricks that increase website conversions.

Step two is to condense what you just wrote down into one sentence. Try to focus on key words that spark interest, while still being true to what the customer will get when they read the e-book.

Here’s how I condensed it to one sentence:

A complete step-by-step guide to creating and designing a high converting blog.

And lastly, step three is to Boil It Down to 4 words or less. This is the hard part. Again, focus on the key words that spark interest and grab your audience’s attention. This isn’t going to explain much about the product, but that’s OK.. the subtitle can take care of that.

Peter Nyiri

Peter Nyiri

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