I’ve been writing like mad for the past few weeks; and today I hope to shed some light on how to create valuable “e-book worthy” content for you own guide.
Let me start by saying that there are no “definitive rules” to writing valuable content, but your customers will have expectations that they would like you to meet.
…and you should definitely keep these expectations in mind while writing.
What you’ll find here are some of my best practices that should help you create better content that you can go on to sell.
Because that’s the point right?
IMPORTANT: Don’t let your Mind sabotage your own success.
I’d like to hear your thoughts about this in the comments, but there’s an obstacle that we have to conquer when creating value (products, blog posts, e-books, membership sites, whatever) out of thin air.
In our minds we’re thinking:
- “can I really charge people for this information?”
- “is this really worth people’s time and money?”
This form of sabotage is called self-doubt. We start making up reasons why our information isn’t worthy. We start to doubt the value we can share with people because it seems easy to us.
It’s important NOT to think of yourself as your customer. It might be easy for you to do the things you’re writing about, but to others this information is golden.
You would be doing a disservice to your audience if you did not release this information and you would be selling yourself short if you just gave it away for free.
You are WORTH MORE than you give yourself credit for… you just have to believe that for yourself.
Let’s Review… On Week 1 We Said,
A Great E-book…
- Solves a real problem
- Builds even more trust with your audience
- Takes a stand on your topic
- Over-delivers on your promises
FACT: I don’t write a single word without thinking about my customer first.
The most important part of a transaction is what happens after the sale. Think about it. After the sale is when you know if your customers like your product.
That’s when you know if the information inside gets them results. If you keep that mentality, you’ll strive to create the best, most detailed e-book you’ve ever created.
Here are 3 ways to ensure you write “e-book worthy” content…
Write With An Outcome In Mind
Ask yourself: “What’s my customer’s first step?” – Then write a page or chapter addressing that first step and ways to make sure they take it and accomplish it with ease.
Now, think of their next step… If you keep this flow, you’ll be well on your way to writing an awesome e-book with actionable content that gets them results.
Make Sure The Content Makes Sense
The outline you created on week #2 ensures you don’t jump around from idea to idea. Imagine reading an e-book about building muscle and the author is constantly jumping from diet to training routines and then fat loss tips, back to a chapter on more diets.
Not only is it confusing, but I would personally stop reading and probably not implement anything inside – which means the e-book sucks.
Teaches, Inspires and Motivates
We’re not in the information business. We’re not in the blogging business. We’re not in the social media business. We’re in the Results business.
If you follow the tips and ideas in this post and keep the mentality of what happens “after the sale”, you will begin to write content that causes action to take place. This action is what’s gonna get you testimonials, blog reviews, social media mentions, affiliates getting on board and more sales.
On To You..
What are you thought on self-doubt and how does it affect your writing?
Did you begin writing your e-book? How far along are you? Let’s talk about it in the comments section and please share this with your followers and friends.