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Video is the Future of Digital Marketing

Lesson 1 Module 1

Everyone knows that video is hot right now. Online video accounts for 74% of online traffic, and 55% of people watch videos online every day.

Another important stat is that almost 50% of users look for videos related to a product or service before visiting a store, and online shoppers who view demo videos are almost twice as likely to purchase than non-viewers. Finally, four times as many customers would rather watch a video about a product than read about it. 

You probably know how powerful video is becoming when it comes to marketing, and it’s also likely that you understand that there’s a battle going on between Facebook and Google.

Google makes money from advertising, but they are also driven by your content. They need your content for their service to work, and YouTube is definitely driven by the content that people provide.

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