Introductory
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Tripwire Example: The Art of Persuasion

Lesson 5

​If you want to sell anything, a funnel structure isn't enough. You need to be able to create copy that converts. ​Unfortunately a lot of people really suck at copywriting. In this lesson I am going to kill two birds with one stone. 

1. I will show you ​an affordable way to learn copywriting
2. ​It will also serve as an example for a tripwire offer that converts really well.

The below offer is a $37 tripwire e-book. It sold 7,000 copies in a couple of weeks, with a refund rate of less than 2 percent. That's over $250k from one tripwire, doesn't include the profit from the upsell.

On this page you're going to unlock what many consider to be the key to converting any business idea into reality. I'm also going to share with you a powerful method that will cut your learning time in half and help drive you closer to your entrepreneurial goals. 

Sound like a good deal? Awesome. Let's get started then...

7 figure marketing copy

The Most Valuable Skill...

​✍️ So what is this always in demand "profit skill"? The one skill almost all successful business owners will admit is in large part responsible for their success? 


Copywriting is the most profitable skill I’ve ever learned. Every serious entrepreneur must understand its principles if they want to reach their goals. Blog posts, emails, sales pages, webinars... These are all based on copywriting. 

Pen