The main reason I want you to focus on Membership Sites is that they allow you to build a database of members. You will be able to build a relationship with the members, by sending emails and newsletters.

Your visitors need to

Create an account
Log in
Receive the value INSIDE
Have a reason to promote your site
Come back over and over

You can also use the site to become an affiliate program where the member can get a link to promote your product as an affiliate. When you concentrate on turning your member into your affiliate, you will make more sales, and get more affiliates, and make even more sales, and get even more affiliates.

That is how the viral effect starts.

The Power of Free

Why is free better than paid?

You can get more people to join, thus you build a bigger list faster.
You can upsell your free members
They can “Taste The Cookie” and want to get more
You can email them promotions for cross-sell of other products
They can become your affiliates even if they do not buy. (This is where What’s in it for me? kicks in.)This person may have 10,000+ members on his list. That one ‘free member’ can make you $10,000 for 1 email.

If you wonder if free membership sites work, just think of the free Facebook groups...

The Power of FREE Membership Sites