For legitimate marketers, email marketing is still the most effective channel to reach your customers.

Did you know that 91% of all consumers check their e-mail daily? Did you know that 66% of US customers over 15 have purchased at least one product via an email campaign?

Unfortunately engagement with opted-in customers of legitimate emails is getting harder. Marketing emails now only reach approximately 20% of their contacts depending on the industry.

Big ISPs like GMail and Yahoo are filtering emails into Promotions folders, and Junk, partly in reaction to the SPAM problem. This filtering is based on customer interactions - good senders with better engagement (opens and clicks) achieve better delivery.

Of the 105 billion emails sent each day, over 59% are spam. That is 62.5 billion unwanted emails received daily.

Let me ask you this: If emails weren't profitable, do you think that spammers would bother sending out all those emails?

Email Marketing Funnels

To an outside observer, email funnels can look insanely complicated. Let's make them simple.

A marketing funnel is a representation of how somebody goes from prospect to customer. Emails are the central part of any funnel.

So what is it about emails that makes them work? What even makes a funnel “effective” anyway?

We’ve all heard of AIDA:

Attention,
Interest,
Desire and
Action.

It’s an old sales framework that goes all the way back to the golden days of internet marketing, but it still holds true today. And it’s exactly what a funnel is designed to do.

Any good funnel captures someone's attention, gets them interested in whatever you're talking about, builds their desire for the product you're offering, and finally, moves them to take action.

This process works whether you're selling physical products, services (like a coaching package), charitable donations, or training (like e-books or online courses).

Here are the essential parts:

The Hook → Grab the reader's attention
Engage → Give the reader incredible value & keep interested
Pitch → Start selling
Proof → Demonstrate that you can deliver on your promise
Objection → Identify and overcome any concerns
Close → Move the reader to action
Last Chance → Make sure no one misses out

If you can just master these factors (emails), you have all the building blocks you need to create your first funnel … all the way up to a multi-million-dollar funnel.

Profitable Email Funnels