Understand, your Front-End is only there to break you even on your promotional/advertising costs.

It’s your Middle, your Back-End and your Continuity — that’s what really make your profits.

Why? Because at that point, you’re re-marketing to your audience [via email] that you’ve already built a relationship with.

Just remember, the lifeblood of any company is a continuity, [which charges clients on a recurring basis] for 3-6-12-infinite months.

That’s why software is such an awesome product…

I personally like micro-continuities. With info products and memberships people have a certain burnout rate after a few months. Micro-continuities are memberships with a specific end date, e. g. 3 months, and that way people are more likely to stick with the program until it ends.

That end-point is the perfect time to contact these people about your Back-End offer. And the entire point of the Middle, Continuity and your continued communication is to get buyers to buy your Back-End offer.

An Inner Circle can be a $25,000 / yr coaching program.

Sounds crazy, right?

If you went up to someone on the street and said, “Give me $25k and I will help you for a year to build your business”, the person would laugh and tell you that you were crazy.

But, there are steps to get there, and that’s why people buy it. They buy your other products first, see your value and they step up to that decision over time through your Value Ladder.Don’t worry about criticism or people who cannot afford that level. That’s why you have the Value Ladder.

There’s a step/level for each person’s time & budget. That’s the beauty of Value Ladders!

Practical Task:

Work out a draft value ladder for your business. Here are some examples:

Info Product Business:

Email course ($0)
Challenge ($9.95)
E-book ($37)
Coaching ($375)

Food Business:

Free snack box delivered
Discounted food coupon for single use
Subscription to receive product delivered every week
Upgrade to higher end product

Dentist:

Free 1-time teeth whitening
Paid minor teeth repair e.g. fillings
Upgrade to premium teeth cleaning service
Paid retainer for regular check-ups

Front-End vs Back-End