There is a new term people will need to learn: Funnel Marketing.
The landing page is dead. Long live the sales funnel.
If you really want to sell a product with maximum conversions and profit, you need a good sales funnel…
The problem? They are extremely tricky to build on your own and you can take weeks to get landing pages constructed in WordPress or any other platform.
And it is a pain to get it linked together with your autoresponder, your payment processor and to figure out how it isn’t going to be cheesy.
You need to sign up for 60 different programs and plugins to have everything right and even then you are not going to be completely happy with your creation. If you’re not a computer wiz, you won’t be getting these funnels up at all.
This post is an attempt to give you all the possible tools and ways to build a sales funnel. (There are affiliate links in the text.)
First I am going to go through the features of ClickFunnels. If you are already familiar with this and you just want to know the best alternatives, you can scroll down.
(This post contains affiliate links.)
With ClickFunnels (14-day free trial) you can build different types of funnels. Sales funnels, webinar funnels, opt-in funnels, etc.
It has a selection of ready-to-use templates for the different types of funnels, and of course you have the ability to make your own funnel from scratch.
The system is hosted for you, included in the price you pay, you don’t need your own hosting.
ClickFunnels has Stripe as the built-in payment processor and a one-click upsell feature.
The ClickFunnels custom domain feature lets you have all of your funnels under your own domain name and this way it will be branded for your own business.
E. g. You can have a domain name JoesGiftStore.com and just add several product funnels under this.
You can also add your own About page, Privacy, shipping & returns policy, address & phone number, etc to make your business look legitimate and inspire trust.
With the clone funnel function you can take a template or a funnel from someone else and transform it, change the text, while the original funnel stays untouched.
ClickFunnels affiliate tracking is only available for the higher tier subscribers.
The problem is that it is very difficult to set up a funnel, or even a sales page/landing page, in WordPress, for example.
ClickFunnels was made with conversions in mind and to provide an easy, drag-and-drop editing where you can make a funnel in 5-10 minutes. You just add your domain, pick the layout, change the headline, the text, add your own images, and you are done.
You can add upsells with just one click. Payment processing is built in. It can be connected up with your autoresponder.
A relatively well-known example of using ClickFunnels is Greg Jacobs’ Mage Omega system. (The link is a full review.)
In this specific case the person clicks on a Facebook ad, and arrives on a ClickFunnels landing page:
And finally, there is an upsell that goes with the pendant:
It would be pretty difficult to create these pages in WordPress, therefore ClickFunnels is convenient to use.
Click on the link to see an actual sales page done with ClickFunnels for a LED dog collar.
Click on the link to see an actual order form done with ClickFunnels for a Free Plus Shipping funnel.
Naturally there is never any guarantee that anything works: there is always the human aspect.
It very much depends on the user, what he can get out of it.
There is also a product selection aspect.
If you have ever done e-commerce, then you know that certain products sell like hot cakes and others don’t.
ClickFunnels gives you the platform to be successful, however you still need a workable system like Mage Omega to use it successfully.
How much does ClickFunnels cost?
Well, there are two levels of subscription, both of them monthly.
The first subscription is $97/month. Here are the basic ClickFunnels features:
The other subscription is $297/month and you get the following extra ClickFunnels features:
As a side note, ClickFunnels offers an Affiliate Bootcamp, which is a training course that would normally sell for $997. You can use the data in it for making money with any affiliate program and you can sign up here for it for free.
Not recommended for a beginner who doesn’t have much idea on what to do with it, unless there is someone to guide you through the money making process.
With the Mage Omega system there are consistent reports of making $500 per week, but I must add that it is a lot of work and there is some trial and error at the beginning.
As you can also see above, there are a number of functions that are only available in the $297/month plan, which in my opinion is extremely pricey.
For a pro it may be worth it, however there are several alternatives to ClickFunnels where you can get the same (or better) service at a lower price.
If you want to buy Mage Omega, you can either suck up the high price, or get started with the 14-day free trial and import/reconstruct the same funnels into Convertri.
The world’s best marketers are switching over to Convertri. Why?
And it doesn’t cost $97 or $297 per month.
Price: $708/year ($59/month).
Check out this actual site that uses Convertri:
A few months ago they had a huge discount, you could get a full subscription for $300 for an entire year, which completely beats all competitors.
With 10 Minute funnels, the main feature is the sales funnel builder that allows you to make sales funnels in a matter of just minutes, ready to go all linked up with all upsells, downsells, webinar pages, thank you pages and opt-in pages set up with a few drags and clicks.
These funnels are used now by 6 and 7 figure earners to walk customers through the best path to maximize conversions. The following video shows you how they built a sales funnel in 10 minutes that actually netted $124,000 in profits.
ClickFunnels is a bit more advanced but only in the upgraded package. The basic package for $97/month does what 10 Minute Funnels does for $97/month and it has no limits to the amounts of funnels, pages and visitors you can have. 10 Minute Funnels has a somewhat less features in editing, but allows unlimited sales page creation and visitors and funnels.
Now if you get the ClickFunnels more expensive $297 per month Etision package, it has more functions than 10 Minute Funnels. The Etision package has an autoresponder with advanced customer tracking and statistics and affiliate program creation, where you can create an affiliate program with an affiliate backend. It also tracks when and how much they need to be paid.
If you just want to start building funnels to increase sales and want to build lots of different types of funnels like webinar funnels, opt-in, launch funnels for products and not have limits to how many pages and funnels you can build or how much traffic you can send, then 10 Minute Funnels is better for you.
Here is a PDF download on how to create a $8K/month funnel.
And you can sign up here to become an affiliate for 10-Minute Funnels.
10-Minute Funnels Pricing:
This is not really a comparison… It’s a complete pain to build any sales page or funnel in WordPress itself.
However you can use another program that has a WordPress integration plugin, like the following.
You can plug it in to your WordPress website and create any page you like on your site.
FunnelXpert was built with the Pressive Thrive Theme, and the opt-in boxes are using the Thrive Leads plugin.
As you can see, it is a very high-level theme that gets rid of the cheesiness of WordPress completely.
You can’t build a funnel with Thrive Themes alone, but you can integrate all the parts you need and this is an inexpensive alternative to ClickFunnels.
The Thrive membership is built up from several parts:
There’s a very innovative team behind it, so lots of new features & updates being released regularly, and a great customer support.
This is how Thrive explains the difference:
“ClickFunnels Standard is over 5 times more expensive than the Thrive Membership.
“What you’re paying for with ClickFunnels is the ability to integrate all the funnel steps within the one platform. ClickFunnels Standard still requires you to connect with third party programs for emails and payments, you can configure these within the ClickFunnels interface. While it’s not an all in one platform, Thrive Themes easily integrates with all the tools needed to a create fully functioning funnel. With Thrive Themes, you need to go into the third party programs directly to configure them.
“To explain this difference, lets look at the example of setting up a payment page. By connecting your ClickFunnels account a the third party payment system such as Stripe, you can create a payment page from within your ClickFunnels interface. This means you can create and edit your product details and order forms from within the ClickFunnels platform. When using Stripe in conjunction with your Thrive Themes Suite, you have to configure your checkout page details within the Stripe plugin, and then link to that checkout page.”
And finally, here is a long video that explains how you can set up a full ClickFunnels-type funnel with Thrive Leads:
Thrive Membership Price$19/month PAID ANNUALLY
Use all of their plugins & themes on all of your own websites.
WP Profit Builder 2 is the next generation landing page generator from Sean Donahoe. It is a drag and drop marketing page builder.
It is so simple that any newbie that doesn’t even know what a landing page is can have a good one up and running in minutes. The original WP Profit Builder plugin has a great set of templates with full customization. You can just take a preexisting template and then edit it with your graphics, video, call to action, etc.
Price: There is only a one time fee of $67.
And what do you get? See it for yourself in this sneak peak video, it is actually pretty amazing for WordPress.
>>> Click Here To Check Out WP ProfitBuilder 2 <<<How Does WP Profit Builder 2.0 Work?
WP Profit Builder 2 is a WordPress plugin that adds an intuitive design interface to create any type of landing page you need. It also comes with over 100 templates that can suit any of your needs. The templates included have been created by internet marketing professionals with designs that have proven to convert.
Types of WP Profit Builder 2 Landing Pages:
Split Testing – Maximize your page and funnel conversions with intelligent and adaptive split testing
Track your conversions, profits and campaign success
Jump back in time to any previous or autosaved version of a page in just a couple of clicks
Fully customize and optimize your marketing pages to look awesome on any mobile device
A slow page converts no-one. They are obsessed with performance and optimize everything for speed
Improved e-commerce support for WooCommerce
Rapid Funnel is a different kind of funnel from the ones mentioned above. With its accompanying app it is for quickly and easily creating funnels for lead generation, sales, webinars and more.
RapidFunnel app is an affordable way to inspire your employees to generate qualified sales leads, while systematically initiating ongoing conversations with your prospects about the products and services they need from you.
Example: A potential customer approaches one of your employees or sales people and asks about a product your company offers. This could happen formally at your place of business, or it could happen informally while your employee briefly explains what your company sells. The potential customer says, “I’ll check it out.” Which of course the potential customer never does and another sales opportunity is forever lost…
RapidFunnel was created so that companies have an easy to use tool for building a massive database of highly qualified prospects. Your company representative simply enters a person’s name and email address in the RapidFunnel App and then selects the email campaign or marketing offer to send them.
Shopify is a platform to run an e-commerce business. And it’s especially effective to turn cold traffic into buyers and profit.
People are used to shop on sites like Amazon, which has a certain e-commerce and shopping cart style layout.
Shopify is easy to use, handles multiple products really well, and you can add millions of products. It has easy product page templates.
It has 100+ professional themes, you can quickly and easily brand and customize every facet of your storefront, including your own domain name with free SSL certificate. From bitcoin to PayPal, Shopify integrates with over 100 external payment gateways from around the world. It offers gift cards, discount codes and coupons.
All Shopify websites are search engine optimized and include social media integration, such as Pinterest, Instagram, Facebook, Twitter, and Tumblr.
You can encourage repeat shopping by enabling customer account creation at checkout. Your customers can also check out as a guest without creating an account.
Though there are upsells using a 3rd party apps, they are not a one click upsell and the app is not free.
Here is a video on setting up a Shopify store from scratch, totally live demonstration.
Shopify with its basic plan has a $29 monthly fee and it takes 1% to 2% of your transactions to themselves.
Unfortunately it needs several 3rd party apps and extensions, which are not always free or cheap. Thus the cost per month will go up fast.With the extra extensions your website will become slower and the user experience worse.
Here is another video on taking a Shpify store from zero to $50/day in 3 days, which is $1,500/month.
Generating the traffic for the store:
Shopify has a 14-day free trial, but in my opinion it is not very long to fully figure out if the platform is really for you or not.
They have solid 24/7 customer support and there are several eCommerce coaching programs that can help you get started.
One thing you need to notice is that Shopify doesn’t really have a sales funnel and if you want your shop to be successful, you should create one.
LeadPages is a sales landing page creator that is hosted. Leadpages turns prospects from any traffic source into leads and customers for your business. Depending on your business goals, you could use Leadpages to build an email list, make sales, register people for your webinars, launch your next product, and more.
It’s very easy to use. Just click and edit.
Use their pre-written copy on the pages, just swap out the key elements for your products.
You can pick a template based on it’s overall conversion rates.
The templates look nice, they’re clean, well designed and definitely improve conversions.
They have the functionality for you to upload media, so you can build an entire funnel just on their system.
Publish your page straight into a tab on Facebook
They’re so popular you will see your design used my many others online. However they are adding more and more templates.
Some people use Leadpages to create all the web pages their business needs, including their home page. However, the primary purpose of Leadpages is to let you easily build effective landing pages—that is, pages designed to get visitors to take one very specific action, such as subscribing to your email list, signing up for a webinar, or purchasing a certain product. These pages can complement your existing site.
You can use one Leadpages account to publish pages to unlimited external sites. It’s especially easy if you have a WordPress site—simply install the Leadpages plugin, and you’ll be able to publish any Leadpage to your site in minutes.
Their Stripe-powered checkouts feature makes it easy to sell products and services right from your landing pages and popups. You can even fulfill digital orders and sign people up for paid webinars.
LeadPages has no funnel builder.
Pricing: $37 / $67 / $97 a month depending on what package you choose. If your going to pay that much, spending a little more for a full funnel creator would be definitely worth it. Sales funnels can come and go, different webinars and launches come and you want something that can not only build pages but quickly set up proven sales funnels and link together fast so you can focus on other more important things.
Instead of a refund period, Leadpages offers a 14-day free trial.
Optimize Press 2.0 is the software created by James Dyson’s team. When the original (first version) of Optimize Press 2.0 came out, it changed the way internet marketers created landing pages.
It become very popular because it allowed ANYONE to create high converting landing pages, sales pages, Product Launch Funnels and membership portals.
It’s a fantastic very flexible page builder and funnel creator for the total ‘non techies. Easy to use, drag & drop, on page editor. You can build any page with any design you like. Once you have a design you like you can save the template and re-use on any site with OP2 installed. It comes with pre-made templates a bit like Leadpages (but a lot more flexible) that you can edit and make your own.
OptimizePress comes in WordPress Theme & Plugin formats, so is fully integrated with WordPress. You can use the plugin version of OP with any other theme if you want to keep your main blog design.
If you’re not sure where to start with your page, simply use one of our pre-made templates to give you an instant head-start.
All your pages will be mobile responsive automatically.
No AB split testing
No one-click upsells
Pricing: $97 / $197 / $297 one off fee, depending which package you choose.
No trial version you can test, however they offer a 100% Money Back Guarantee for 30 days from the date of purchase.
Ontraport’s landing page builder Ontrapages allows you to create beautiful, responsive pages by stacking “content blocks” to create the desired look and feel.
There are TONS of professionally designed templates available for free and a growing number for sale in their marketplace.
Whether you start with a template or from scratch you’ve got lots of elements to choose from, including slideshows, pricing options, and coupon offers
Creating multi-channel automation rules is a simple process that requires no programming or marketing automation skills.
ONTRAmail email builder makes creating emails and organizing email courses a simple process that requires no prior email marketing experience.
Support for 1-4 email variations per split test with full performance reporting.
ONTRAforms form builder offers a variety of customizable web forms and lightbox lead capture forms.
ONTRApages landing page builder makes creating responsive, mobile-ready landing pages a simple process.
Massive variety of templates, from squeeze pages to countdowns, “coming soon” pages, lead capture pages and more.
Simple integration with WordPress using the PilotPress and ONTRApages plugins.
More than 66 integrations with landing page software, help desks, CMSes, social networks, e-commerce software and more.
Personalized email, phone and live chat support, with optional concierge service for users. Phone support available during US business hours.
Pricing: Monthly fee, starting from $79 per month for the Basic plan.
One user on Basic plan. Pro and Team plans offer two and 10 users, respectively. Additional users available from $47 per user per month.
90 day money-back guarantee
SamCart is a cart and checkout page tool that’s designed for the final stage of the buying process, when a customer has already decided to purchase your product.
SamCart is one of the most powerful applications on the market for creating engaging, effective and conversion optimized checkout pages.
Checkout pages are common “choke points” for marketers. Because many checkout pages are designed for functionality rather than conversions, customers often drop out of the sales process at the checkout, resulting in an abandoned cart and a lost sale.
SamCart lets you make your checkout page both more intuitive and more visually appealing by giving you an incredible level of control over how your checkout page looks and performs for a customer.
There are 18 checkout page templates included with SamCart, ranging from wide pages with multiple columns to vertical checkout pages that take up minimal screen real estate and look great on mobile devices.
All of the checkout templates included with SamCart are customizable, letting you add your product photo as the hero image and modify the copy to match your product’s key benefits, unique selling points and value proposition.
Using SamCart, you can also add pop-ups to your checkout page to keep customers engaged and lower your cart abandonment rate, improving your return on investment and helping you to generate more revenue from each visitor.
SamCart and ClickFunnels both include the option to create upsell pages for product upgrades and services.
SamCart includes an affiliate management system that lets you create new affiliate accounts and give other people the ability to market your products for you. Using the Affiliate Center in SamCart, you can set custom commission rates and provide creatives for your affiliates.
The affiliate interface in SamCart is nicely designed and easy to use, with a simple bar chart displaying your latest commissions and affiliate earnings. As a product owner, you can track your affiliates’ earnings at a glance and easily contact your top lead/sales generators.
SamCart is a checkout/cart tool, and as such it doesn’t include any email marketing or campaign automation tools. However, it integrates natively with marketing tools software like AWeber, Drip, ActiveCampaign, ConvertKit, Constant Contact, GetResponse, Ontraport and MailChimp, giving you the ability to send your customer email data to a wide variety of third party email marketing applications.
SamCart is significantly cheaper than ClickFunnels, with a basic plan available for just $19 per month, plus a 1% processing commission.
Many features, including one-click upsells and split testing, are only available in the more expensive Pro and Premium versions of SamCart.
Enterprise Plan – 399 per month billed annually or 499 per month billed monthly – with this plan you get 375 landing pages 40 overlays plus a launch specialist and success manager to help maximize your ROI
Premium Plan – 159 per month billed annually or 199 per month billed monthly – this pland doubles the essential packages landing pages and overlays so you get 150 with 16 overlays
Essential Plan – 79 per month billed annually or 99 per month billed monthly – this is for people new to landing pages and includes a great starter package – 75 landing pages and 8 overlays
Unbounce offers a free 30 day trial – you have to select a plan and fill out your credit card info but you won’t be billed until the 30 days is up or if you cancel ahead of time.
These are two very different tools that have a few common features.
Although Instapage is a standalone landing page tool, it integrates with a huge range of email marketing providers and CRM tools to help you create a complete sales funnel.
Since InstaPage is landing page software, managing a sales funnel is a complex process that involves several different tools and integrations.
InstaPage has one of the best landing page builders of any software in its category, with a simple drag-and-drop UI. Adding and customizing page elements is a simple process, letting you create a great looking landing page in minutes.
Instapage comes with over 100 landing page templates, with many more available from ThemeForest and other marketplaces.
Instapage supports publishing to WordPress using its WordPress plugin, making it easy to add your Instapage landing page to your WordPress website.
Instapage Pricing: It starts from $29 per month for the Basic plan, which includes an unlimited number of landing pages, visitors and domains. The basic plan includes some integrations and customer support via email.
The $29 plan is somewhat limited. It does not include A/B split testing, so there’s no way to test one page against another. These features are available in the $55 a month Pro plan and $79 per month Premium plan.
All Instapage plans support unlimited traffic and come with built-in pixel tracking, access to the entire library of Instapage templates, SEO-friendly page structure, WordPress compatibility and more.