Blogger Organization Chart – Your 120 Missing Functions

By Peter Nyiri | Internet Marketing

Aug 03
Org chart

Did you know that as a blogger you have over 120 functions you are supposed to perform as an expert?

This is the simple reason bloggers fail – there are too many moving parts and blogging functions when creating a campaign.

They fail to perform the ones that actually move the needle and get overwhelmed by the ones that they don’t need to bother with at the moment.

Blogger Organization Chart

“An organizational chart (often called organization chart, org chart is a diagram that shows the structure of an organization and the relationships and relative ranks of its parts and positions/jobs.” – Wikipedia

What does an organization have to do with being a blogger? – You may ask.

I am going to answer you with some interesting questions –

  1. How many functions does a successful website/business like Medium or GoDaddy perform and how many expert staff do they have for these tasks?
  2. How many of those functions are you performing for your blog with how many expert staff?

Based on the above I set out on a project to map out all the functions you are supposed to be a pro at…

And here are the results – the organization chart for an average blog:

Your Blog

Blog Executive Division

Board of Directors
Blog Planning/Strategy
Blog Financial Planning
Blog Branding
Legal & Compliance

Blog Estate Division

Domain Name
Blog Design/Theme
Plugins Update/Upkeep

External Assets Section
FB Page
FB Group
Twitter Account
Pinterest Account
Instagram Account

Blog Services Section
External Software Tools
Blog Security & Backup

Website Metrics Section
Search Console
Google Analytics
MOZ, Ahrefs, Majestic
Traffic Tracking
Blog Income Tracking

Blog Personnel Division

Own Personnel Hiring
Personnel Contracts
Content Writing Outsource
Link Building Outsource
SEO Expert Hiring
Marketing Expert Hiring
VA Hiring

Personnel Training Section
Own Staff Training
VA Training

Blog Communication Division

Domain Email Upkeep
Email Marketing Service Upkeep
Newsletter Sending
Inbox Delivery/Spam Handling
Chat Service Upkeep

Customer Response Handling Section
Contact Form Responses
Email Responses
Chat Responses

Contact Lists Upkeep Section
Customer Email Lists
Blogger/Influencer Contacts
Affiliate Contacts

Blog Treasury Division

Payment Acceptance
Payment Processors
Payment Invoicing
Outgoing Payments Handling
Affiliate Payments Handling
Bank Accounts
Credit Accounts

Blog Monetization Division

Products for Sale Section
Product Research
Tripwire Creation
Paid E-book Creation
Paid Courses Creation
Affiliate Product Research

Customer Flow & Funnels Section
Home Page Design & Update
Menus & Footers
Landing Pages Design
Opt-in Form Design
Sales Pages
Upsells, Cross Sells

Blog Marketing Division

Content Marketing Section
On-page SEO
Keyword Research
Blog Post Research
Blog Post Writing
Image Creation
Old Content Refresh

Video Marketing Section
Video Creation
Webinar Creation
YouTube SEO
YouTube Marketing

Email Marketing Section
Lead Magnet Creation
Welcome Email Campaign
Follow-up Email Series
Sales Email Series

Social Marketing Section
Facebook Promotion
Twitter Promotion
Pinterest Pinning
Viral Marketing

Paid Advertising Section
Google Ads
Facebook Ads
Solo Emails
Other Paid Ads

Networking/Outreach Section
Blogger Outreach
Guest Posting
Link Building
Influencer Outreach
Affiliate Programs Handling
Joint Ventures

Optimization & Correction Division

Headline AB Testing
Keyword Optimization
Sign-up Rate Optimization
Sales Conversion Optimization
Handling Nonperforming Campaigns

You can do a quick test and see…

  • what percentage of these points you are performing…
  • what functions you are expert in
  • what you have time for
  • what are the ones you cannot negelect
  • what are the functions that you need to do once and forget about
  • what are the ones you need to do over and over
  • what functions can you drop and still have a profitable blog?

The above can be very intimidating for new bloggers, but don’t panic. You will catch on.

There are two choices:

  1. Most bloggers try to do everything alone. You can build a team that covers this all or just blog together with someone else.
  2. Pick the ones that will move the needle and concentrate on those…

Good luck!

blogger org chart


About the Author

I'm building my 5-figure blog and sales funnel and help other bloggers do the same. You are welcome to join and learn from my experience and mistakes! Are you ready for this?

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