Sales Funnel Creation

100 Best Sales Funnel Software Tools

 March 10, 2020

By  Peter Nyiri

What’s the best sales funnel software? It depends what step of the funnel you want to create. Let’s take a look.

Please use the Table of Contents to navigate to the tool of your choice and click on the full review to read it.

Best Funnel Builders


10 Lower Priced ClickFunnels Competitors [Similar Features]



ClickFunnels Plan Price:
Free Trial: 30 Days FREE
Startup: $97/month
Enterprise: $297/month
Shared Funnel: $19/month
Downsell: $37/month
Funnel Hacks: $997+6 mo free

See the pricing details.



  • Expensive for most beginners
  • Learning curve


Systeme.io is an affordable alternative to ClickFunnels launched in 2018. The software now boasts more than 3,000 customers. Its features include the following:


  • Free trial: 14 days (no credit card required)
  • Startup – 27$/month: Unlimited funnels, 3 membership sites (Unlimited members), Marketing automation, Unlimited file storage space, affiliate program
  • Webinar – 47$/month: + 2 custom domains, 3 evergreen webinars, Coupon codes, A/B tests
  • Enterprise – 97$/month: 5 custom domains, Unlimited evergreen webinars, 1 hour 1-on-1 coaching session


  • Add your custom domain
  • Sales funnels
  • Drag and drop landing pages builder
  • Blog creation
  • Unlimited emailing
  • Order-bump, Upsell, Downsell
  • Affiliate program
  • Membership website
  • Payment gateways
  • And lots more features


  • Doesn’t have so many supporting features as ClickFunnels

>> Read my detailed Systeme.io review


Simvoly is a white label site & funnel builder, similar to ClickFunnels, and it is quickly gaining a good reputation.

It has similar features, but a much friendlier pricing structure.


  • Personal Plan ($12/month yearly, $18 monthly): 1 site up to 20 pages, 1 funnel and 5 store products.
  • Business Plan ($24/month yearly, $32 monthly): 1 site, unlimited pages, 5 funnels, 6 Domain Connections, Bump Offers (upsells) and 100 store products. This is the best choice for a small enterprise that wants to go online with Simvoly. It has all the tools and a decent price tag. It’s limited in quantity — you can only add five funnels, for example — but that shouldn’t be an issue for most users.
  • Growth+ plan for agencies ($59/month, $79 monthly): 30 funnels with 33 domain connections (instead of 20 funnels with 3 domains in ClickFunnels), 3 sites, unlimited pages, unlimited store products, CRM and even white label – getting the whole platform under your own brand and getting partnership discount for future projects on your platform along with affiliate feature (optional).
  • Pro plan ($149/month, $199 monthly): 10 websites and unlimited funnels, domains and website admins.


  • Multiple integrations, such as MailChimp, Active Campaign, Getresponse, Google Analytics, Facebook pixel
  • 9 payment processors
  • simpler and smoother than CF
  • better funnel designs that you don’t have to pay for
  • full grown websites
  • Full e-commerce


  • Doesn’t have so many supporting features as ClickFunnels
  • No WordPress integration

>> Read my detailed Simvoly review


true drag-and-drop page builder


  • Free trial: 14 days
  • Standard $53: 50 funnels, 500 pages, 25,000 Impressions/Month, 10 Custom Domains, 45+ Templates
  • Pro $58: 250 funnels, 2,500 pages, 100,000 Impressions/Month, 30 Custom Domains, 200+ Templates, Page Importer
  • Agency $166: 1,000 funnels, 10,000 pages, 400,000 Impressions/Month, 100 Custom Domains, 200+ Templates, Page Importer, Autowebinars, 25 Sub-Accounts

>> Read my Convertri review

10-Minute Funnels

WordPress Funnel Builders

Upsell Plugin

All the tools you need to create your own WordPress sales funnel solution!

No longer do you need to bloat your website and purchase a dozen WooCommerce extensions or subscribe to a 3rd party SaaS solution to create powerful sales funnels on your WordPress websites


  • Free trial: None
  • 1 site: $97/year
  • 5 sites: $197/year
  • 10 sites: $397/year


  • Unlimited One Click Upsells & Downsells
  • ‘ Smart’ Order Bumps
  • Subscriptions
  • Installment Plans
  • Coupons and Dynamic Coupon Links
  • Custom Checkout Page for Every Product
  • VAT Validation
  • 2-Step Lead Capture Form
  • Trial Offers and Free Trials
  • Digital File Delivery
  • Email Integration
  • Zapier App
  • LearnDash Integration
  • Wishlist Member Integration
  • iDev Affiliate Integration


  • You may cancel your yearly subscription at any time and you’re plugin will still work, but you won’t receive any updates or support after that year.

>> No detailed review yet

Landing Page Builders

Thrive Architect


Lead Generation

Thrive Leads



Email Marketing Services (6)


Best Free-Tier Email Automation Tools for New Bloggers

Email Delivery: How To Avoid Email Spam Filters

MailRelay – ​Autoresponder

mailrelay logoMailRelay is one of the lesser known autoresponder services, however it’s worth taking a look because of its high value and low budget.

Even the free accounts have ​personalized support ​by email, chat and phone​.


  • ​Free tier: 3,000 subscribers, 15,000 emails per month
  • Standard – $31.40/mo: 10,000 subscribers, 50,000 emails per month
  • Enterprise – $43.80/mo: 10,000 subscribers, 50,000 emails per month
  • Prepaid Standard – $44.40/mo: 25,000 emails
  • Prepaid Enterprise – $62.80/mo: 25,000 emails


  • Very economic.
  • Email automation included in free plan
  • Massive sending with a high speed engine.
  • Free templates and HTML editor.
  • First level agreements with Hotmail, Yahoo…
  • SPF/DKIM/Tracking Domain.
  • SMTP.
  • High delivery rate.
  • Owned IPs and infrastructure.
  • Sender configuration.
  • Fast support even for free plans.


  • Sending stats are very basic
  • No notifications for new subscribers
  • Segmentation is very basic
  • WordPress user sync plugin hasn’t been updated since 2015
  • English tutorials are for their old platform
  • Interface not intuitive, takes time to figure out

>> Read my detailed MailRelay review


MailerLite-logoMailerLite is relatively new to the world of email marketing.

For smaller lists, it is one of the more affordable email providers. MailerLite really shines in the areas of user experience and simplicity, and it has enough features for most small business needs.

MailerLite is the perfect tool for those who have a modest budget, but still need a tool that does more than just send newsletters. Features include automation workflows, contact tagging and segmentation, and even a landing page editor, so even sophisticated campaigns can be run.


  • ​Free Tier: 1,000 subscribers and 12,000 emails
  • $10 plan: 1,000 subscribers and unlimited emails
  • $15 plan: 2,500 subscribers and unlimited emails
  • $30 plan: 5,000 subscribers and unlimited emails
  • $50 plan: 10,000 subscribers and unlimited emails


  • Very economic.
  • Email automation included in free plan
  • Beginner friendly
  • Powerful tracking
  • Sender configuration.
  • Fast support even for free plan.
  • Ability to automatically add subscribers to a group on email opens and link clicked


  • Rigorous approval system
  • Hidden rules for New account approval
  • Account halt system for low open rates and CTR
  • No newsletter templates in free plan
  • No SMTP

>> Read my detailed MailerLite review

SendGrid – ​Autoresponder

sendgrid logoAlthough ​SendGrid is known as for its SMTP API plan, it now has a separate Email Marketing Campaigns plan that provides autoreponders.

It is used by huge companies like Uber, eBay,  Yelp and AirBnB.


Email API Plans

  • Free-tier: 40,000 emails for 30 days, then 100/day forever.
  • Essentials – $14.95: 40,000 emails/mo
  • Essentials – $29.95: 100,000 emails/mo

Marketing Campaigns Plans

  • Free-tier: 2,000 contacts, 6,000 emails/month forever.
  • Basic $25/mo:  10,000 contacts, 30,000 emails/month
  • Advanced $60/mo: 15,000 contacts, 50,000 emails/month


  • Domain Authentication (SPF/DKIM)
  • Reasonable SMTP pricing
  • APIs, SMTP Relay, and Webhooks


  • Automation campaigns only for Advanced plan

>> No SendGrid review yet

SendInBlue – ​Autoresponder

SendinBlue has unlimited contacts and marketing automation on all plans.

sendinblue logo


  • Free-tier: Unlimited contacts, 300 emails/day forever.
  • Lite – $25: Unlimited contacts, 40,000 emails/mo
  • Essential – $39: Unlimited contacts, 60,000 emails/mo
  • Premium – $66: Unlimited contacts, 120,000 emails/mo


  • Unlimited contacts & details for all plans
  • Transactional email and SMS sending
  • Marketing automation workflows (Up to 2,000 contacts on Free, Lite & Essential plans)
  • Advanced segmentation
  • Mobile-friendly email designer
  • Email template library
  • SPF/DKIM/DMarc
  • SMTP


  • Complicated approval process
  • Templates are limited

>> Read my detailed SendInBlue review

MailJet – ​Autoresponder

Easily create and send emails using an intuitive and powerful email platform.

It is used by huge companies like MicroSoft, MIT and ProductHunt.


  • Free tier: 6,000 emails per month (daily sending limit of 200), unlimited subscribers
  • Basic tier – $9.65: 30,000 emails/mo is very budget-friendly, but marketing automation not included.
  • Premium – $20.95: 30,000 emails/mo, with marketing automation.


  • Affordable SMTP Relay & API
  • SMTP email delivery has a few minute delay, which doesn’t work for
  • SPF & DKIM authentication


  • Marketing automation only for more expensive plans

>> No MailJet review yet

SocketLabs – Email Delivery

socketlabsSocketLabs has over 10 years of industry experience in email and they excel in inbox delivery.

It is used by huge companies like IBM and Dell.


  • Free tier: Unlimited subscribers, 40,000 emails in the first 30 days, then 2,000 per month
  • Basic – $39.95: 40,000 emails per month


  • Very fast and reliable SMTP delivery


  • Opt-in integrations are horrible

>> No SocketLabs review yet

Convertkit – Autoresponder

ConvertKit logoThe ConvertKit now has  a free plan to allow creators to make landing pages and forms that can connect to incentive emails.


Free tier: Comes with key features disabled

Complete: Starting from $29 for 1,000 subscribers


  • Reliable email delivery


  • Expensive for a startup
  • Free plan has no automation, no reporting, no integration or API. Broadcast and subscriber management need to be unlocked by referring subscribers. You will not be able to send emails if your subscriber count is greater than your Managed Subscribers quota. You would need to either upgrade to a paid plan or refer more people.

>> No ConvertKit review yet

Email WordPress Plugins (2)

MailPoet 3 – ​Email Marketing ​Plugin

​MailPoet 3 is an email marketing autoresponder plugin that runs from your WordPress desktop.mailpoet logo


  • Free tier: Up to 1,000 subscribers, includes sending service. If you get above that limit, you will need to purchase a license.
  • Blogger License – $149/year: 1 website
  • Freelancer License – $249/year: 4 websites
  • Agency License – $449/year: unlimited websites
  • Sending service: Plans start at $15 (1,250 subscribers), $20 (2,000 subscribers).


  • Convenient to have it on your WP Admin dashboard
  • Campaigns & Automations
  • Choice to send emails, use your own web host, the MailPoet sending service or third party SMTP
  • Statistics
  • Subscribers are also WordPress users
  • Create segments based on opens and clicks
  • GDPR compliant
  • WooCommerce integration


  • Automation functions are limited
  • Limited segmentation options
  • It consumes your server resources

>> Read my detailed MailPoet review

​Post SMTP – ​SMTP ​Plugin

post smtp mailerIt happens very often that the emails sent by the native mechanism of your blog get delivered hours later or don’t arrive at all.

The plugin takes over delivery of email generated by your WordPress site and sends it through SMTP.  This way you get a 100 percent delivery rate.


  • Free


  • Intelligent Setup Wizard
  • Connectivity Test
  • Built-in Email Log
  • SendGrid API
  • Mandrill API
  • Mailgun API
  • Gmail API


  • None

>> No Post SMTP review yet



Other Website Tools

WP Rocket

WordPress caching plugin recommended by Matthew Woodward. Over 933,000+ websites ​are using it. It’s not free ($49/year, 14 day money back) but affordable.


​Another WordPress caching plugin (free). I have tried several caching plugins and they all caused some kind of distortion, except for this one. Be sure to turn it off when you use a visual editor and run into trouble.


​​RankMath is an SEO plugin that is similar to Y​oast. Recommended by Matthew Woodward.

Peter Nyiri

Peter Nyiri

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