Have you ever tried to build a conversion optimized funnel in WordPress? There is a lot of data available on the subject.

But get rich quick scammers have long been making the process of building a successful business sound easy since way before the Internet.

The pitch has always been: "Just buy MY SYSTEM, and you won't have any more problems because MY SYSTEM will make millions for you."

While there is a powerful persuasion lesson buried in that hype, making the system sound like the magic solution that does all the work…

The truth is a lot different.

My experiences have proven that it takes a lot more than one funnel to create true, lasting success with an online business.

Success Lies in These Factors

Audience

You need to focus first and foremost on your audience. Have you properly identified them? Are you helping them? Are you creating real value that will make their lives better?

If not, no funnel is going to make your business successful.

Product & Value Ladder

Your Value Ladder creates an ascending value of your products; helping you take your customer on a journey – up that ladder – from your cheapest services through to the ones that have higher profit margins.

Copywriting

At its core, copywriting is another device in a business' marketing toolbox. Well-written copy can make or break an ad or marketing piece.

Presell

The pre-sell page sets the mind up, or frames, your mental state for the next desired action. It’s to put you in a state where your desires and emotions are amplified. At the same time it creates a micro-commitment, with the click. The click to the next page, creates some momentum which propels the prospect forward.

The moral is YOU CAN DO A BETTER SELLING JOB WHEN AT FIRST IT DOES NOT APPEAR YOU ARE ATTEMPTING TO DO A SALES JOB.

Authority

When you are viewed as an expert (perceived authority), your advice, suggestions, and recommendations are more likely to be accepted (weighted higher).

The easiest and fastest way to start this process is using borrowed credibility from other properties (publications) or people who are already established with perceived authority.

Promotion & Traffic

Without traffic, your funnel won’t even be discovered by potential buyers. So if you don’t focus on this key metric, you won’t sell a single unit or convert a single visitor.

Email Marketing

An effective email marketing strategy convert prospects into customers, and turn first time buyers into recurring customers.

Offer and Delivery

Your offer and delivery must not only solve your customer’s main problem… they must also deliver on what you are promising.

If you can’t create real value and transform lives, you need to go back to the drawing board…

Tracking

Tracking helps you stay focused on what's important to reaching your goal. It helps you identify potential obstacles and strategies for how to overcome them. It can help you set more realistic goals and stay positive along the way.

And this is just the beginning!

My mission is to help you succeed online. That's why I publish outstanding content on my blog and create online courses, guides, e-books, checklists,... many of these for free!